ATLANTA, GA – February 9, 2026 – February edition of Atlanta Apparel Market, held February 3–6, 2026, at AmericasMart Atlanta, launched the 2026 buying season with strong retailer engagement, fresh trend direction and dynamic cross-category sourcing opportunities.
Retailers, designers and buying teams from across the U.S. gathered to source Spring/Summer 2026 women’s collections, discover immediate inventory resources and preview Children’s Autumn/Winter 2026 lines. As a result, the Market reinforced its role as a one-stop buying destination where retailers can efficiently plan for multiple seasons in one location.
Cross-Category Buying Drives Efficiency
The February Market emphasized category depth and streamlined planning. Buyers explored contemporary, young contemporary and women’s modern apparel alongside footwear, accessories, children’s collections and specialty categories.
This cross-category format allows retailers to consolidate trips and maximize productivity. Therefore, buyers were able to secure trend-forward inventory while balancing immediate needs with long-range seasonal strategy.
Market leadership noted that February continues to serve as a key checkpoint for retailers refining assortments ahead of the spring selling season.
Connection at the Core of the Market Experience
Beyond the showroom floors, Atlanta Apparel delivered an experience designed to foster collaboration and discovery.
Interactive programming and networking opportunities took place throughout the week. The New & Now Vignette highlighted emerging brands and directional product stories. Meanwhile, Product Category Lounges spotlighted Mommy & Me and Athleisure trends, giving buyers focused inspiration within high-performing segments.
Daily activations also enhanced engagement. From morning coffee and breakfast to wellness shots, product demonstrations and giveaways, the Market maintained steady energy. Evening events such as the Atlanta Apparel Maximalist Garden Party and Atlanta Apparel x Colony Square gathering extended conversations beyond the show floor.
Together, these experiences strengthened community ties and encouraged real-time collaboration between brands and buyers.
Exhibitor Milestones and Market Recognition
February Market also celebrated brand growth through ribbon-cutting ceremonies honoring Bisous Bisous by Tina, Little Monsters and Mon Ami. These celebrations recognized expansion, long-term partnerships and continued success within the Atlanta Apparel community.
The Market Stars program added further visibility and trend momentum. Josie and Lana Johnson of Panache Boutique, Megan Orrell of Boem and Sunny Boothe of Tiny Town shared curated product finds and highlights throughout the week via Instagram. Their coverage provided real-time insight into standout brands and key trends shaping the season.
Buyers can revisit these highlights through the hashtag #atlapparel, extending Market influence beyond the event itself.
Momentum Builds Toward Spring and Summer Markets
Following a productive February edition, Atlanta Apparel now looks ahead to its updated spring schedule. The March Market will run Monday, March 30 through Thursday, April 2, 2026, from 9:00 a.m. to 6:00 p.m., with temporary exhibits closing at 2:00 p.m. on the final day.
In June, Atlanta Apparel will return in conjunction with Atlanta Market, creating a multi-category sourcing destination spanning fashion, lifestyle and home. Showrooms will be open June 9–14, 2026, with temporary exhibits running June 9–13.
This co-location strategy continues to strengthen Atlanta’s position as a comprehensive wholesale buying hub, offering retailers expanded access across categories in a single trip.
About Atlanta Apparel
Atlanta Apparel is a series of five annual markets hosted at AmericasMart Atlanta. The event showcases contemporary, young contemporary and women’s modern apparel, along with footwear, accessories, children’s and specialty categories.
Owned and operated by ANDMORE, Atlanta Apparel serves as a premier sourcing destination for buyers seeking fresh, on-trend styles across multiple retail segments.
For more information, visit Atlanta-Apparel.com.
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