The industry is heading to Las Vegas for the SEMA Show 2025, ready to launch, learn, and make deals that carry through the year.
OEM presence and plans
Ford, Honda, Mopar/Stellantis, Nissan, and Toyota will anchor a show floor crowded with innovation. The scale signals confidence in platforms, parts, and partnerships. Therefore, buyers can expect deep catalogs, hands-on demos, and clear paths from display to install. Ford Performance plans to spotlight Custom Garage packages and showcase engineered accessories for trucks and performance builds. In turn, the brand connects factory know-how to garage-level customization that customers can trust. As the SEMA Show 2025 approaches, Mopar/Stellantis returns after big attention on concepts last year. Consequently, the team will unveil new builds and feature quality-tested, factory-backed parts that shorten the distance from idea to order for shops. Nissan plans a dual-brand footprint across Nissan and Infiniti. As a result, attendees should see rugged SUV capability next to high-powered performance. The aim is simple—more accessories, more fitment clarity, and more reasons to upgrade now. Toyota will reimagine platforms again through TRD, Toyota Genuine Accessories, and one-off concepts. Moreover, the mix serves every segment and powertrain, which keeps the audience broad and the conversations practical for buyers.
What attendees will experience
This year’s New Products Showcase remains the fastest way to scan categories, tag targets, and plan booth routes. Because the layout is efficient, buyers can convert discovery into scheduled meetings by midday. The developments at SEMA Show 2025 ensure that cutting-edge vehicle builds will translate trends into tangible parts lists across off-road, EV performance, overlanding comfort, and track precision. Attendees will also find immersive activations that let them test, compare, and decide. Education runs all week. Sessions cover compliance, data standards, retail strategy, and content that drives sales. Networking then extends those insights after hours. Finally, SEMA Fest brings music and car culture together, which keeps momentum high and relationships warm as the week closes.
Registration, travel, and ROI
Qualified attendees should register early to lock the $75 rate through Sept. 26 and to speed on-site check-in. Hotels at guaranteed low rates are available through the official provider, onPeak, which simplifies team travel and cuts friction. To maximize ROI, plan the week in three passes. First, map must-see booths tied to near-term purchases and schedule those meetings. Second, reserve blocks for training, tech demos, and product compliance. Third, leave open windows for serendipity because unscripted finds often become next quarter’s differentiator. Especially for those looking forward to SEMA Show 2025, bring decision-makers. Align on a short buy list. Document every booth visit with product photos, contacts, and follow-ups so momentum continues the moment you return.
Why this show matters now
The aftermarket thrives on speed, credibility, and community. Therefore, the show compresses cycles and boosts confidence. OEM participation validates platforms and expands accessory ecosystems. Meanwhile, innovators push materials, software, and manufacturing forward. Retailers and installers then translate those gains into reliable customer outcomes. Because the entire chain is present, teams can evaluate, negotiate, and commit in days rather than months. The result is less guesswork and stronger calendars for the season ahead. The SEMA Show 2025 also mirrors a broader shift toward experiential buying. Decision-makers want to learn by doing. They want to touch materials, hear fitment notes, and test features. This is where those instincts get reinforced, and where partnerships move from interest to action.
Exhibiting and next steps
Spaces remain for brands that want to meet qualified buyers and place products into real programs. Companies can still secure floor positions, set meetings, and align launches to the show’s news cycle. Attendees who register now gain time to plan routes, book training, and tune messaging before doors open. The countdown is on, the builds are moving through final checks, and the community is getting ready for four intense days in Las Vegas that define the year for SEMA Show 2025.
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