The Winter Fancy Food Show 2025, held in Las Vegas from January 19-21, brought together culinary leaders from around the globe. Among these luminaries was Bernardo Hernández, a key figure in the celebrated BEHER brand. This meeting represented a significant opportunity to delve into the illustrious history and innovative trajectory of a company renowned for its Iberian products. BEHER, a family-run business, has built a reputation for excellence and authenticity since its inception in the 1930s.
The Beginnings: A Legacy Born in the 1930s
BEHER’s journey began in the early 1930s, spearheaded by Bernardo Hernández Blázquez in the picturesque town of Guijuelo, Spain. In those formative years, Bernardo employed traditional artisanal methods to create cured Iberian products that quickly gained popularity. These humble beginnings laid the foundation for what would become a global name synonymous with quality and tradition.
Over the years, the company steadily grew in size and reputation. The commitment to preserving the authentic flavors of their products and adhering to time-tested methods was instrumental in establishing BEHER as a trusted name in the industry. By focusing on artisanal craftsmanship, BEHER ensured that their products resonated deeply with consumers seeking genuine Iberian flavors.
A Family Vision: Growth and Global Reach
The 1970s marked a transformative period for BEHER as the second generation, led by Bernardo Hernández García, took over the reins. This era was characterized by innovation and expansion. Under his leadership, BEHER ventured into breeding 100% pure Iberian pigs, a move that underscored their commitment to quality. By implementing meticulous genetic selection processes, the company ensured that their products consistently met the highest standards.
This strategic focus on breeding and production excellence catapulted BEHER into the international market. The company’s reputation for quality products grew, and their reach extended to new regions around the world. This period of exponential growth cemented BEHER’s position as a leader in the Iberian ham industry, setting the stage for further achievements.
As the 21st century dawned, the third generation—comprising Bernardo and Jorge Hernández Tinoco—stepped into leadership roles. They took the company to new heights by overseeing every aspect of the production process, from breeding and curing to distribution. This comprehensive approach ensured that BEHER’s products remained unparalleled in quality and authenticity, earning accolades and recognition on a global scale.
Meeting Bernardo Hernández: Insights into BEHER’s Future
During the Winter Fancy Food Show, my discussion with Bernardo provided invaluable insights into BEHER’s ongoing journey. Bernardo shared the company’s vision for the future, highlighting the importance of blending tradition with innovation. While BEHER remains deeply rooted in its artisanal heritage, they are also embracing digital transformation and new technologies to stay ahead in a competitive market.
Bernardo emphasized that the fourth generation of the family is actively involved in shaping the company’s future. This new generation is committed to maintaining the legacy of excellence while adapting to modern consumer preferences. This dual focus ensures that BEHER continues to produce exceptional Iberian products that resonate with both traditional and contemporary audiences.
The Secret to BEHER’s Excellence: Breed and Feed
A hallmark of BEHER’s success lies in their unwavering dedication to two key factors: the breed and the feed. All pigs raised on BEHER’s farms are 100% pure Iberian, a distinction achieved through careful genetic selection over generations. This commitment to purity ensures that every product adheres to the highest standards of quality and taste.
Equally important is the feed. BEHER produces their own proprietary feed, ensuring that every pig is nourished consistently. This meticulous control over diet results in hams that are celebrated for their exquisite flavor and texture. BEHER’s products are characterized by their cherry red color, smooth and tender texture, and rich, lingering aroma. These qualities are the result of decades of expertise and a relentless focus on quality.
BEHER Through the Decades: A Timeline of Excellence
The history of BEHER is a testament to its enduring legacy and adaptability:
- 1930s: Bernardo Hernández Blázquez begins crafting and marketing artisanal cured products in Guijuelo, Spain.
- 1970s: Under the leadership of Bernardo Hernández García, BEHER expands into Iberian pig breeding and international markets.
- 2000s: The third generation establishes BEHER as a global leader, overseeing every stage of production to ensure unparalleled quality.
- 2020s: The fourth generation integrates innovation and new technologies, ensuring that BEHER remains at the forefront of the Iberian product industry.
BEHER’s Commitment to Tradition and Innovation
Today, BEHER is celebrated as a beacon of quality and authenticity in the world of Iberian products. Their commitment to tradition is evident in every product, reflecting nearly a century of expertise and dedication. At the same time, the company is embracing the digital age by incorporating modern technologies and adapting to evolving market trends. This dynamic approach ensures that BEHER continues to meet the needs of discerning consumers while preserving the essence of their heritage.
Looking Ahead
The Winter Fancy Food Show served as a platform to celebrate BEHER’s remarkable journey and its promising future. My conversation with Bernardo Hernández reinforced the company’s unwavering dedication to excellence and innovation. As BEHER continues to adapt and grow, they remain a symbol of passion and tradition in the culinary world. To experience the exquisite flavors and unrivaled quality of their Iberian products, visit their website and explore their offerings. Whether you are a connoisseur or new to Iberian delicacies, BEHER’s products promise an unforgettable culinary journey.
For more insights into global events and industry trends, visit Just Now News. Stay tuned as we bring you compelling stories and exclusive coverage from around the world.
Discover more from JUSTNOWNEWS®
Subscribe to get the latest posts sent to your email.