Brook37 Tea Atelier: Brewing a Revolution in American Tea Culture at Fancy Food Show 2024

Brook37 Tea Atelier: Brewing a New Era of Tea Excellence, Sustainability, and Social Responsibility

Mou Dasgupta, the visionary founder of Brook37 Tea Atelier, emerges as a trendsetting disrupter determined to revolutionize the American tea industry. After spending 25 years leading in the corporate realm of the financial services industry, Mou redirected her trajectory to realize the dream of establishing an American tea brand that surpasses conventional boundaries. As an exhibitor at the Fancy Food Show 2024, Brook37 takes center stage, showcasing its commitment to delivering the highest quality tea to discerning American consumers.

Brook37, as a tea atelier, goes beyond the ordinary to seek out the most exotic, delicate, and boldest teas. Mou Dasgupta’s journey as a tea connoisseur and her quest for high-quality teas not readily found in the USA inspired her to establish Brook37. The brand disrupts the stagnated, male-dominated world of tea with an all-women production team. Brook37 takes pride in introducing fresh thinking, ethical practices, and sustainability to the tea industry. The unparalleled selection of flavors, aromas, and colors, along with exquisite packaging, offers consumers a chance to embrace a positive and aspirational lifestyle through the lens of tea.

Brook37 stands out as an American tea company founded by a female entrepreneur, collaborating with the best tea estates and world-class packagers to create an awe-inspiring tea journey for American consumers. The brand distinguishes itself by:

• Ethical sourcing of the most exotic teas with the highest quality.
• Thorough cleaning of tea through a 56-point quality check for each unit.
• Direct sourcing from farms, eliminating middlemen.
• Plastic neutrality, with a commitment to environmental and social causes.
• Donations of 1% of total revenue to Carbon180.org and towards education.

Brook37 urges consumers to reimagine how they incorporate tea into their lives, emphasizing a departure from conventional approaches. The brand’s commitment to quality, sustainability, and social responsibility resonates with those seeking a modern and mindful tea experience.

Brook37 establishes connections with the best tea producers globally, fostering relationships built on generational knowledge, modern thinking, and shared values of quality, accountability, and sustainability. The brand’s commitment goes beyond transactions; it involves traveling to tea estates, understanding lives in the tea community, and working closely with producers to create the best tea for people and the planet.

Transparency is a cornerstone of Brook37’s philosophy. Upon making a purchase, customers receive notification detailing the dollar amount contributed by Brook37 towards environmental and social causes. This transparent approach aims to build trust and foster a sense of shared responsibility.

Brook37 challenges industry norms by having a woman CEO in a traditionally male-led domain. The brand believes in the efficiency and leadership capabilities of women, with 90% of its workforce, including the tea sommelier, being women.

The commitment to environmental responsibility is evident in Brook37’s initiatives. Partnering with rePurpose Global, the brand invests in programs supporting the recovery and recycling of plastic waste, ensuring a plastic-neutral footprint. As a proud member of 1% for the Planet, Brook37 donates 2% of its total revenue towards sustainability from day one of its launch.

Sustainability takes center stage in Brook37’s packaging. The brand employs tin caddies and PLA mesh Pyramid tea bags, contributing to the 80% of packaging that is either reusable or biodegradables. These environmentally friendly materials align with the brand’s commitment to exploring ways to achieve 90% sustainable packaging in the future.

In the grand showcase that is the Fancy Food Show 2024, Brook37 Tea Atelier stands not just as an exhibitor but as the herald of a transformative tea revolution. Mou Dasgupta, the visionary force behind Brook37, unveils not just a brand but a philosophy—a testament to a tea culture that transcends geographical boundaries and sets a new standard for excellence. The culmination of dedication, quality, and sustainability at Brook37 propels it to a unique position in the vast landscape of the American tea industry.

As the aroma of Brook37 teas wafts through the exhibition halls, it leaves more than just a sensory impression—it leaves an indelible mark on the industry. The legacy being brewed by Brook37 isn’t confined to the confines of a teacup; it’s a legacy that embraces excellence, ethics, and a holistic tea experience. Mou Dasgupta’s journey from a corporate leadership career to the helm of an American tea brand signifies more than a career shift; it’s a manifestation of passion, a dream pursued, and a commitment to redefine the narrative of American tea.

The Fancy Food Show becomes a canvas where Brook37 paints a picture of sustainability, social responsibility, and a deep connection with tea producers across the globe. The brand’s dedication to ethical sourcing, plastic neutrality, and contributions to environmental causes reflect a commitment that extends beyond the product—a commitment to the planet and the community.

Witnessing the transformation of tea culture at the Fancy Food Show is not just an observation; it’s an immersion into the ethos of Brook37. The brand’s transparent approach, diversity and inclusion initiatives, and partnerships for a sustainable future create a narrative that resonates with those seeking more than just a beverage. Brook37 becomes a symbol of a mindful and progressive tea culture—a culture where the tea experience is not just about taste but about embracing a positive and aspirational lifestyle.