Hospitality News

Confetti Snacks Expands to Nearly 900 Walmart Stores Nationwide

Newsdesk R. Michael April 1, 2024 3 min read

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Healthy and Sustainable Snacking: Confetti Snacks’ Veggie and Fruit Chips Now at 900 Walmart Stores Across the U.S.
Confetti Snacks, the innovative and award-winning brand known for its vibrant and nutrient-dense upcycled veggie and fruit chips, has achieved a significant milestone by expanding its distribution to nearly 900 Walmart stores across the United States and Walmart.com. This major step aligns with Confetti Snacks’ mission to provide delicious and sustainable snacking options to a broader audience.

A Healthier Alternative to Traditional Snacks

Confetti Snacks has redefined the snacking experience with its veggie and mushroom chips, which stand in stark contrast to the traditional greasy, fried, and nutrient-deficient potato chips and corn snacks. The brand’s year-over-year growth has averaged an impressive 312% since the inception of the line. Now, with its presence in Walmart, Confetti Snacks is set to reach even more health-conscious consumers seeking tasty and nutritious snack alternatives.

Sustainable Snacking with a Purpose

Confetti Snacks is celebrated for transforming imperfect produce into flavorful, crunchy snacks. By upcycling unsellable yet perfectly edible produce, the company not only reduces food waste but also provides a healthier snack option. The chips are baked using a low-heat method, preserving the vibrant colors and nutritional integrity of the vegetables and fruits.

Founded by Singapore-native entrepreneur Betty Lu, Confetti Snacks is a woman- and minority-owned brand dedicated to creating positive change through its products. “Our mission is to turn ‘imperfect’ produce into something beautiful and delicious, while also addressing critical issues like food waste and global hunger,” says Lu. “We are thrilled to partner with Walmart, a retail giant, to bring our snacks to more consumers who are seeking healthier, sustainable options.”

Beyond reducing food waste, Confetti Snacks actively collaborates with global humanitarian organizations such as the Red Cross and food banks to provide hunger relief to food-insecure communities. The company donates a portion of its high-fiber, nutrient-rich chips to these communities, offering a shelf-stable, nutritious resource for regions facing food scarcity or environmental challenges.

Successful Expansion and Growing Demand

The launch of Confetti Snacks in Walmart stores follows successful expansions, including the brand’s recent debut in nearly 1,000 T.J. Maxx and HomeSense stores across Europe. The overwhelming response to Confetti Snacks’ products highlights a growing global demand for snacks that are not only better for personal health but also for the planet.

“Our entry into Walmart stores is a testament to the increasing consumer demand for sustainable and nutritious snacks that do not compromise on taste,” adds Lu. “We are committed to delighting our customers with our unique flavors and vibrant chips, and we look forward to continuing our journey of making a positive impact through food.”

Confetti Snacks is currently available in 938 Walmart stores across 43 states, including Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming. The range can also be found on Walmart.com, making it accessible to households nationwide.

For more information about Confetti Snacks and to explore their product offerings, please visit ConfettiSnacks.com. Confetti Snacks are also available for purchase on Amazon and at ConfettiSnacks.com.