Three-year partnership enhances engagement and improves incentive travel events
SITE Global (Society for Incentive Travel Excellence) has selected Cvent as its Official Event Technology Partner through 2028. The three-year partnership supports SITE’s commitment to stronger engagement, improved experiences, and measurable results across its global events.
Cvent is a leading provider of event marketing and management technology. It supports organizations worldwide in planning and delivering successful events. Through this partnership, SITE will strengthen how it designs, delivers, and evaluates its events.
Supporting Seamless Event Experiences
As the exclusive event technology partner, Cvent will support SITE events with integrated tools. These include registration, mobile event apps, on-site check-in, audience engagement, and post-event analytics. As a result, attendees can expect smoother and more consistent experiences.
Additionally, SITE will gain access to actionable data and insights. This data will help improve decision-making across its event portfolio. Therefore, organizers can better understand attendee behavior and preferences.
“SITE’s events bring our global community together to learn and connect,” said Annette Gregg, CEO of SITE. “By partnering with Cvent, we’re evolving how we design and deliver those experiences. The technology supports engagement, inclusivity, and insight at every stage.”
Technology Across the Full Event Lifecycle
This partnership focuses on the full event lifecycle. Before events, technology will streamline planning and communication. During events, it will enhance engagement and accessibility. Afterward, it will provide clear reporting and insights.
Moreover, Cvent’s analytics will help SITE evaluate what works best. These insights will inform future programming and formats. Consequently, SITE can continue improving event quality worldwide.
“We’re proud to serve as SITE’s official event technology partner,” said Sandy Albrecht, Director of Industry Partnerships at Cvent. “This partnership goes beyond technology. It focuses on meaningful connections and measurable business impact.”
Innovation With Purpose
Importantly, the collaboration aligns with SITE’s values. Both organizations emphasize innovation that serves people and purpose. This includes responsible use of resources and thoughtful digital integration.
In addition, the partnership prioritizes attendee-centric design. Events will feel more welcoming and accessible to a diverse global audience. Therefore, technology becomes an enabler, not a barrier.
“This partnership is about more than tools,” Gregg added. “It reflects what matters to SITE. That includes meaningful connections and responsible choices.”
Events Powered by the Partnership
Cvent’s technology will support the following SITE events:
- SITE Global Conference
- SITE Incentive Summit Americas
- SITE Incentive Summit
- SITE Young Leaders Conference Europe
- SITE NITE Europe
- SITE Classic
- SITE Young Leaders Conference North America
- SITE NITE North America
About SITE Global
SITE Global is the only global association dedicated exclusively to incentive travel. It supports professionals through advocacy, education, research, and networking. Ultimately, SITE helps drive business success and long-term industry value.
For more information, visit www.siteglobal.com.
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