Las Vegas, NV (February 25, 2025) – The first day of KBIS 2025 featured an exciting media tour led by Sharp Think, bringing together industry experts, journalists, and design enthusiasts. Attendees witnessed the unveiling of groundbreaking innovations in outdoor living. One of the most anticipated presentations came from Danver, a leader in luxury outdoor kitchens. Creative Director Daniel Germani provided an expert view of the brand’s bold new direction, fresh product lines, and dynamic collaborations.
Rebranding for a New Era
Danver is stepping into 2025 with a reimagined brand identity, emphasizing innovation, craftsmanship, and contemporary aesthetics. Over two decades of excellence, Danver is redefining outdoor living with its forward-thinking designs, expanded product offerings, and strategic partnerships that cater to modern homeowners and designers.
To emphasize this shift, Daniel Germani stated, “Danver’s rebranding is about freshening things up, expanding into exciting new markets, and embracing a bold, modern aesthetic. We are committed to pushing boundaries and staying ahead of trends, ensuring our products not only look incredible but also perform at the highest level.”
A Stunning Collaboration: Danver x Sunbrella
A highlight of Danver’s unveiling at KBIS 2025 is its exclusive partnership with Sunbrella, a premier name in outdoor fabrics. This collaboration introduces the Primitive Color Story, an inspiring palette designed to seamlessly integrate outdoor cabinetry with high-performance, sustainable textiles.
The three new colorways in the Primitive collection reflect the beauty of nature while emphasizing elegance and responsibility. These hues include:
- Deep Earth – A rich, grounding hue inspired by organic soil, evoking warmth and tradition.
- Misty Forest – A serene muted green that captures the tranquility of woodland landscapes.
- Frozen Lake – A crisp, luminous shade that expands outdoor spaces with clarity and modern refinement.
“Daniel is a visionary in design, and this collaboration provided an exciting opportunity to merge our commitment to quality, longevity, and sustainability,” said Esther Chang, Creative Director at Sunbrella. “The Primitive Collection embodies timeless elegance while allowing homeowners to create vibrant, high-performing outdoor spaces.”
Introducing Ascento: A Sleek Outdoor Kitchen Collection
Alongside the brand refresh and color story, Danver introduced Ascento, a revolutionary outdoor kitchen collection developed with Daniel Germani. Featuring sleek curved corners, integrated handles, and minimalist aesthetics, Ascento redefines both form and function.
Designed for both usability and visual appeal, the collection incorporates:
- Angled pull ledges for effortless access.
- Extended drawer panels for enhanced storage.
- Curved side panels that add a modern, sculptural element to cabinetry design.
Germani added, “Ascento is about blending streamlined simplicity with high-performance materials. We wanted to create a collection that is visually stunning yet highly practical.”
Expanding Outdoor Living Solutions
In addition to its sleek new kitchen collection, Danver is expanding its line of kitchen accessories and outdoor living products. Homeowners now have even more ways to enhance their outdoor kitchens with:
- Custom drawer dividers (15” – 24”)
- Spice rack inserts for seamless organization
- Perforated storage baskets
- Nesting trays for versatile food prep and serving
- Planter boxes and benches, integrating greenery into outdoor spaces
- Dog bowl holders for pet-friendly luxury
Each piece is designed to complement Danver’s existing cabinetry, ensuring durability, functionality, and design cohesion.
Brown Jordan Outdoor Kitchens Debuts CUBE
Further elevating the outdoor kitchen experience, Brown Jordan Outdoor Kitchens officially launched CUBE, a groundbreaking collaboration with renowned designer Luca Nichetto. The modular, architecturally inspired design of CUBE allows homeowners to create fully customized outdoor environments, whether in small urban balconies or expansive entertaining spaces.
According to Germani, “CUBE is a game-changer for outdoor living. It embodies limitless design possibilities with modular functionality, ensuring that homeowners can tailor their space exactly to their needs.”
A Bold Future for Outdoor Living
As KBIS 2025 kicks off, Danver continues to prove why it remains an industry leader in outdoor kitchen innovation. With a refreshed brand, dynamic partnerships, and cutting-edge products, Danver is setting new standards for luxurious and functional outdoor spaces.
For more information on Danver and its latest collections, visit www.danver.com or explore the offerings of Brown Jordan Outdoor Kitchens at http://www.brownjordanoutdoorkitchens.com.
About the Author
Discover more from JUSTNOWNEWS®
Subscribe to get the latest posts sent to your email.
