Dewey the Clean Water Superhero
LAS VEGAS – Walking into Multipure’s Las Vegas headquarters felt like entering a space powered by purpose. Every part of the building was clean, efficient, and filled with intention. I explored the full facility, moved through operations, and spoke with Brand Manager Amber Simo, Content Manager and Comic Creator Travis Richards, and President Zachary Rice. They explained exactly how Dewey the Clean Water Superhero came to life, why it matters, and how it’s changing the future of hydration education.
Dewey’s Origin: A Superhero With a Mission
The idea behind Dewey started from a need. Multipure wanted to help kids understand clean water in a way that felt exciting. Instead of lectures, they created a character that fights villains and saves cities using hydration. The goal was to make water education fun, simple, and memorable. Dewey became a symbol of power, health, and smart habits.
Clean Water and Comic Books: The Perfect Match
The comic series reflects everything Multipure stands for. It teaches why filtered tap water matters. It also explains how to avoid plastic waste. The storylines show real-life challenges and provide solutions kids can use. This makes Dewey more than a comic. He’s a tool for change. Multipure’s mission is built into every page.
Helping Kids Make Smarter Choices
Today’s kids drink too much soda, energy drinks, and sugary stuff. Many think water is boring. Dewey changes that. He shows how water builds strength, restores energy, and keeps the body running right. Instead of reaching for soda, kids are now choosing clean water. That’s a huge win for families and schools.
Comics That Teach and Entertain
Travis Richards, the mind behind the comic, designed each issue to balance action and education. The visuals make the message clear. Every page is packed with movement, color, and impact. Kids stay interested and learn without even realizing it. This approach gives teachers and parents a way to reinforce healthy habits that actually stick.
Strong Feedback From Families and Schools
Parents love it. Teachers use it. Kids ask for the next issue. The response to Dewey has been real and consistent. Multipure wanted to shift the conversation around water. They did. Children now see water as fuel, not a chore. They carry bottles, drink more often, and talk about hydration in new ways.
Cracking the Hydration Myths
Too many kids believe that hydration only matters during sports. Or that water doesn’t taste good. Dewey addresses both. He shows how hydration affects focus, sleep, energy, and strength. He fights villains that represent pollution, dehydration, and addiction to sugar. These lessons stay with kids and help reshape daily behavior.
Student Contest Invites Creative Action
Amber Simo, who leads brand strategy, built a hands-on contest for local students. In partnership with Clark County School District (CCSD), kids in grades K–5 are invited to create Dewey’s next villain. They must also write a short story explaining the threat. This helps young minds connect creativity with awareness. The deadline of Friday, April 18
What Kids Gain From the Contest
The contest teaches more than storytelling. It encourages kids to think about pollution, waste, and water health. By designing villains, they learn to recognize real dangers. That shifts their mindset and gives them tools they’ll use long-term. It also brings clean water education into the classroom in a way that’s fun and impactful.
Judging Criteria Focus on Clarity and Creativity
Submissions will be reviewed by the team at Multipure, including Travis and Amber. They’re looking for originality, relevance, and energy. Kids who show strong ideas and a connection to Dewey’s world will stand out.
Expo Will Highlight Student Work
The best entries will appear at the Las Vegas Science & Technology Festival Giant Expo on May 3, 2025. Multipure will host an interactive booth filled with games, demos, giveaways, and comics. Families and educators will get to see how Dewey and the students are reshaping the future of water awareness.
Bigger Plans Ahead for Dewey
The comic is just the beginning. Travis Richards confirmed plans to expand Dewey into digital stories, animated clips, and interactive lessons. Amber Simo is building partnerships with schools to bring Dewey into more communities. The goal is to keep kids learning while expanding Dewey’s impact everywhere water education is needed.
Multipure’s Ongoing Legacy
Multipure was founded more than 50 years ago by the father and uncle of current President Zachary Rice. Since then, the company has remained committed to performance, safety, and education. Today, Zachary leads Multipure with the same values at its core, continuing the legacy of clean water innovation and community impact. Their filters are NSF-certified, tested by third-party labs, and designed to remove more contaminants than most others on the market. They also use less plastic, which makes them better for the planet and the people using them.
What Sets Multipure Apart
Most water companies sell products. Multipure builds trust. Their filters don’t just clean—they protect. Their systems don’t just perform—they last. And now, through Dewey, they’re also teaching. That makes them unique. That makes them leaders.
Dewey Isn’t Just a Hero—He’s a Movement
After spending time inside the Multipure facility and hearing from Amber, Travis, and Zachary, it’s clear this isn’t a gimmick. This is a real effort to educate, inspire, and improve lives. Dewey represents something bigger than a comic book. He represents a shift in how kids see water, how families make choices, and how communities grow healthier together.
Hydration is strength. Clean water is the future. Dewey is leading the way Just Now News.
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