Vegas Business

Discover AREA15’s Exciting New Food and Drink Experiences

AREA15 in Las Vegas has launched new food and drink experiences across Zones 1 and 2, including a variety of cocktails and food service locations. Enhancements aim to extend guest stays and reduce off-site departures. Future expansions are planned to include additional dining brands, reinforcing AREA15 as a mixed-use entertainment destination.

Newsdesk R. Michael December 9, 2025 4 min read

Art Island_Credit-AREA15-LaurentVelazquez_81149 (2)

what’s new at AREA15

LAS VEGAS – December 2025 — The rollout of AREA15 new food and drink experiences is now active across Zone 1 and Zone 2 near the Las Vegas Strip. The expansion adds new cocktails, new bar concepts, and new food service locations. As a result, guests now have more options to eat and drink without leaving the property. AREA15 continues to grow as a center for immersive art, rides, and nightlife. District officials confirmed the changes aim to extend guest visits and reduce off-site departures during peak hours.

A vibrant bar scene at AREA15 with a large, colorful illuminated tree centerpiece and a crowd of guests mingling in a lively atmosphere. — Art in Motion

Oddwood launches new cocktail program

Oddwood now leads the beverage upgrade with a lab-themed cocktail menu. Bartenders serve drinks in beakers, flasks, and flame-ready glassware. First, guests can order the Quantum Roast with vodka, espresso, and vanilla syrup. Next, Formula G.H.O.5.T. blends tequila with cucumber, lime, and agave. Coupe De Fleur pairs mezcal with citrus and floral notes. Ginger Combustion adds tequila, ginger, lemon, and spice with visible fire. Beaker Burster combines tequila with watermelon, mango, lime, and heat. The Taste Test blends gin, Aperol, strawberries, lemon, and ginger beer. Together, these drinks define the bar side of the AREA15 new food and drink experiences now operating on site.

A selection of colorful cocktails served in clear glasses, featuring ingredients such as fruits and garnishes, with splashes of water against a black background. — Oddwood-8-Anthony-Mair-

A vibrant cocktail glass filled with a red drink and ice, surrounded by floating cubes of fruit against a black background. — Oddwood-3-Anthony-Mair

Secret menu connects drinks to attractions

In addition, Oddwood introduced a hidden cocktail menu tied directly to AREA15 attractions. For example, Purple Plane blends Empress Gin with floral liqueur, lavender syrup, vanilla syrup, and lemon juice. Guests who order it receive a promotional discount for the LIFTOFF Bar and Ride. Meanwhile, Yoshi’s Paradise blends peach vodka, limoncello, citrus juice, passionfruit syrup, lime, and soda water. That drink includes arcade tokens for Asylum Bar + Arcade. Therefore, each cocktail now connects bar service with ride access. This system also helps guide guest movement across zones while adding value to each order.

Zone 2 adds new food and bar service

Meanwhile, Zone 2 now features two new food and drink locations near Universal Horror Unleashed. First, Grounded Grills opened as a grilled cheese food truck. It serves classic melts as well as loaded versions with bold toppings. Guests often choose the Flamin’ Elote Fiesta or the Tinga Tantrum for added heat and texture. Next, Looper Bar opened beside the new Looper ride. It serves colorful cocktails in a themed space built for pre-ride and post-ride traffic. As a result, this area now supports both dining flow and ride operations throughout the evening. These additions form the second major phase of the AREA15 new food and drink experiences rollout.

Zone 1 expands with street food near rides

At the same time, Zone 1 now features The Beast Mobile Food Trailer near the LIFTOFF ride. The kitchen focuses on slow-braised meats made in-house. Guests can choose chicken tinga or beef birria as core proteins. The menu includes tacos, quesadillas, and hot dogs. Side items include elote and consommé for dipping. Frozen paletas serve as dessert options. Consequently, guests now access full meals within steps of one of the district’s busiest attractions without leaving the zone.

The entrance to the LIFTOFF attraction at AREA15, illuminated at night with vibrant lighting and surrounded by palm trees.

Strategy focuses on guest flow and length of stay

District leaders tied these openings to a wider guest-flow strategy. First, they placed food sites beside high-traffic attractions. Next, they matched service hours with ride schedules. As a result, guests now spread more evenly across the property. Additionally, the secret drink perks guide visitors between zones in a controlled pattern. Therefore, congestion drops while food and drink sales rise. Moreover, guests now remain on site longer instead of leaving for meals. This approach strengthens the long-term role of the AREA15 new food and drink experiences as a core part of the visitor journey.

A large airplane art installation illuminated in purple and blue lights, situated in an outdoor area with modern sculptures and seating.

A night view of AREA15 in Las Vegas showcasing illuminated buildings and a striking red archway. The entrance features murals of an astronaut and vibrant colors, highlighting the immersive entertainment space.

What visitors can expect next

Looking ahead, AREA15 officials confirmed more dining brands will open in future phases. These include dessert concepts and national restaurant groups. Construction planning already continues in Zone 2. As new attractions open through 2026, dining service will expand alongside them. Consequently, daily guest volume should rise across both zones. Furthermore, repeat visits should increase as more food options appear. The district continues its shift from a short-stop attraction into a full mixed-use entertainment environment built for extended stays.

District dining impact

food is now positioned beside major rides, guests no longer need to exit between activities. Instead, they can move from attraction to attraction with meals in between. Therefore, overall visit time increases. Moreover, the mix of themed drinks and comfort food now serves both daytime families and late-night crowds. This balance drives steady traffic across different hours. The property now operates as a continuous entertainment loop rather than a quick stop. This evolution directly strengthens the impact of the AREA15 new food and drink experiences across the district.