Watch winders, luxury storage, and patented jewelry protection showcased at LUX1031
WOLF electrified JCK Luxury 2025 with its iconic line of watch winders, precision-engineered jewelry boxes, and the debut of the sleek new Bella collection. For over 190 years, WOLF has safeguarded the world’s most prized timepieces, and its presence at Booth LUX1031 proved why collectors and designers worldwide continue to trust this legendary brand.
Bella collection sets new bar in luxury and function
The new Bella collection reimagines on-the-go jewelry storage with style and science. Powered by LusterLoc™, WOLF’s patented anti-tarnish technology, Bella cases protect fine jewelry from oxidation for up to 35 years. Designed to suit both seasoned travelers and everyday collectors, the Bella line fuses lightweight elegance with serious protection—ushering in a bold new standard.
What makes WOLF watch winders different
Unlike generic winders, every WOLF watch winder is meticulously engineered to deliver the exact Turns Per Day (TPD) required by leading watchmakers. These programmable devices rotate clockwise, counter-clockwise, or bi-directionally, based on model specs. Premium options include delayed-start cycles, dynamic lock-in cuffs, and sleek finishes tailored for horology enthusiasts who value both performance and presentation.
Flagship products built for collectors
At the booth, top highlights included:
- Axis 10-Piece Watch Box — Durable copper-plated steel frame and vegan leather finish, complete with ring and cufflink drawer.
- Dynamic Lock-In Cuffs — Adjustable inserts designed for every wrist size, sold separately for full customization.
- Roadster 6-Piece Winder — A statement piece with British motorcar styling, crafted from polished ebony macassar wood.
- Palermo Single Winder — Elegant storage and winding solution with dedicated jewelry compartments.
- Royal Asscher Double Roll — Velvet-lined with a tulip pattern, this dual-watch roll includes LusterLoc™ lining for added preservation.
- The Rocket — A portable travel winder for collectors on the move, secure enough for hotel safes.
- Elements Travel Stand — Bold colors and soft vegan leather combine to protect and display your timepieces anywhere.
Exclusive insights from WOLF leadership
Our Editor-in-Chief Alan Merritt had the chance to meet with Stine Brogaard, Global Marketing Director, and WOLF CEO Simon Wolf during their return to JCK 2025 Luxury. Their booth showcased not only the physical brilliance of their offerings but also the brand’s enduring mission: deliver intelligent design, lasting craftsmanship, and collector-level innovation.
Why serious collectors choose WOLF
True watch collectors invest in more than aesthetics—they invest in care, heritage, and reliability. Every WOLF product reinforces those values. From one-watch travelers to those managing expansive private collections, WOLF offers precision-engineered tools that preserve mechanical integrity while elevating presentation.
Don’t settle for generic. Secure your legacy with a system trusted for generations. Explore the unmatched quality of WOLF watch winders.
Written by the Just Now News Team: Otto R., Michael, Frédéric, and Thomás.
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