PlayBox Neo is heading to Brazil this August with major plans for the Latin American market.
In partnership with CIS Group, PlayBox Neo will showcase its powerful broadcast playout solutions at SET EXPO 2025. The company’s latest offerings are designed to drive speed, reliability, and efficiency across media workflows. They are making a bold statement in São Paulo. Attendees will find PlayBox Neo at booth 34, located inside CIS Group’s exhibit space.
Next-generation playout solutions for Latin America
PlayBox Neo’s return to SET EXPO signals a renewed commitment to Brazil and the broader LATAM region. SET EXPO is the leading broadcast and media technology event in Latin America. It draws professionals from every corner of the industry. From August 18–21, 2025, thousands of media leaders will converge in São Paulo. They will explore cutting-edge tools that shape the future of broadcasting.
The centerpiece of PlayBox Neo’s appearance is the PlayBox Neo Suite—a fully integrated suite of software-driven tools. These tools modernize and simplify media workflows. Unveiled at CABSAT 2025 and now making its LATAM debut, this suite consolidates everything broadcasters need. It provides a playout, branding, scheduling, ingest, and delivery into one modular ecosystem.
Strengthening regional ties with CIS Group
PlayBox Neo is co-exhibiting with CIS Group, a respected systems integrator and distributor. They operate in Brazil and the Eastern United States. Their ongoing collaboration reinforces a shared mission to empower media companies. The aim is to thrive in rapidly evolving environments by providing necessary tools and support.
CIS Group’s deep market experience pairs with PlayBox Neo’s agile development capabilities to offer unmatched value. The companies aim to provide local broadcasters, content owners, and digital platforms with next-generation tools. These tools enable smooth transitions to IP-based, cloud-based, and hybrid models.
A full-stack ecosystem built for performance
At the center of the PlayBox Neo demo area will be its acclaimed Channel-in-a-Box solution. Designed for single or multiple channel playout, Channel-in-a-Box delivers everything needed to stay on air without external systems. The configuration includes:
- AirBox Neo for automated playout
- ListBox Neo for playlist scheduling
- TitleBox Neo for on-air graphics and CG
- Ingest for streamlined content acquisition
- Media Gateway for high-quality live signal delivery
Each product is fully integrated and optimized for seamless interoperability within the PlayBox Neo Suite.
For broadcasters looking toward virtualized environments, Cloud2TV is on full display. This software-based platform enables virtual channel playout without the need for physical hardware. It provides scalability and global accessibility through cloud infrastructure.
Built to scale, designed to adapt
One of the most compelling features of the PlayBox Neo ecosystem is its modular architecture. Whether a broadcaster runs a single regional channel or operates a global multi-channel network, the platform scales effortlessly. Networks can span across time zones. Users can add capabilities over time, ensuring that investments grow in lockstep with the business.
These flexible configurations make PlayBox Neo a strategic solution for TV stations, satellite broadcasters, OTT services, and hybrid operations. Its interface supports live news updates, last-minute playlist changes, and non-stop automated playout with equal stability.
Real-time control and forward-thinking features
SET EXPO visitors will see how PlayBox Neo’s solutions handle high-resolution media, high-demand workflows, and live event integration with ease. The system empowers teams to make real-time edits. It switches between live and automated programming, and delivers broadcast-grade content with minimal lag.
One standout benefit is how the technology supports full-scale automation while preserving the flexibility needed for fast-paced environments. This approach allows operators to pivot between scheduled content and breaking news instantly—without sacrificing quality or control.
Commitment to South America’s media future
PlayBox Neo’s leadership views this LATAM expansion as essential to the brand’s global strategy. CEO Pavlin Rahnev and Broadcast Engineer Plamen Chardakliev will both be on-site. They will provide personalized walkthroughs and meet with regional partners. Their presence signals a strong intent to deepen roots in Brazil and support local broadcasters with consistent engagement.
Rahnev emphasizes that PlayBox Neo is not just exhibiting products—it’s building relationships. He sees this year’s SET EXPO as a pivotal opportunity to introduce new tools. They aim to gather real-time feedback from LATAM broadcasters adapting to digital disruption.
Exclusive demonstrations and regional access
The demonstrations at booth 34 are built to show how broadcasters can leap forward in reliability and speed. Attendees will interact with the entire PlayBox Neo Suite and receive technical insight from engineers and sales leads. Each demo highlights real-world use cases relevant to TV stations, cable networks, OTT platforms, and digital-first broadcasters.
Attendees can book time directly with the PlayBox Neo team via the company’s event site. They can also stop by during open exhibition hours. Live demonstrations will run throughout each day of the expo.
Driving real impact with intelligent design
Whether for terrestrial, satellite, or online channels, PlayBox Neo’s solutions offer a robust and cost-effective way to enhance broadcast operations. Every product in the PlayBox Neo Suite is built around workflow optimization, automation, and system flexibility. For media businesses facing rising demands and tight delivery schedules, these innovations can redefine how content reaches viewers.
Visitors are encouraged to connect directly with the team, explore integrations, and learn how to futureproof their operations. They can use the latest from PlayBox Neo and CIS Group.
PlayBox Neo brings broadcast innovation to SET EXPO 2025—don’t miss your chance to experience it firsthand.
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