Sitting down with Mario Alonso inside booth 4132 at the heart of JCK Las Vegas 2025
During JCK Las Vegas 2025, I had the opportunity to sit down with Mario Alonso, Export Manager for Europe and the Middle East at Pie de Rey, for a direct conversation about how this family-run Spanish manufacturer is building a global reputation from its base in Córdoba, Spain. In a sea of brands, Pie de Rey stands out for precision, speed, and unmistakable style. From the very first moment, the booth commanded attention: gold radiated across every surface—pure, elegant, and ready for market.
Over 12,000 designs rooted in craft and backed by process
Pie de Rey produces more than 12,000 distinct gold jewelry designs across all karats, from 9K to 21K. At JCK Las Vegas 2025, their new collections were inspired by their advanced processes. The company operates from Parque Joyero de Córdoba, one of the world’s most advanced and secure jewelry business complexes, spanning 140,000 m2 and home to over 250 jewelry companies. Their factory can produce up to 8,000 pieces per week, and launches new collections every January and July. Every piece is traced, tested, and finished with meticulous care.
Adaptability, innovation, and unmatched variety
What sets Pie de Rey apart is not just scale but flexibility. They regularly travel to shows like Hong Kong, Vicenza, Istanbul, and of course, JCK Las Vegas 2025. At every event, they showcase between 3,500 and 4,500 top sellers, tailored to market trends. They also accept custom-made projects and can modify existing models to suit regional market needs. Whether it’s an exclusive clasp, a distinct finish, or design variation, their engineering capacity allows true adaptation. And with an MOQ of just 24 pieces per design, scaling starts with confidence.
A modern platform for B2B buyers
Pie de Rey operates a full B2B e-commerce website at www.piederey.com, giving authorized buyers access to real-time inventory, pricing, and specifications. To gain access, businesses need to register and wait for account activation, ensuring that professional buyers gain exclusive access to the full collection. Businesses that were at JCK Las Vegas 2025 get special offers online. Once approved, customers benefit from bulk purchasing tools, exclusive offers, and the ability to browse designs curated for turnover and rotation.
Trusted contacts, tested performance
The company has established a strong export team. For the Americas market, Javier Romero (CEO and Export Manager) can be reached at info@piederey.com. For Europe and the Middle East, Mario Alonso is your point of contact at export@piederey.com. Both work directly with clients to advise on product selection, custom adaptations, and delivery timelines, typically completing production in just 5 to 6 weeks from confirmation.
Elevate your gold offering now
Buyers who are serious about adding high-performance, European-made gold jewelry to their business should not miss this opportunity. Whether you visited booth 4132 or not, JCK Las Vegas 2025 offers more than just charm in person—the full experience continues online. Create your account, activate access, and explore more than 12,000 gold designs built on 50+ years of Spanish heritage. Pie de Rey is not just a manufacturer—they are your next competitive edge.
Contact the Sales Team
Reach out to their export managers for personal support:
- Javier Romero – CEO & Export Manager (Americas)
📧 info@piederey.com | 📞 +34 606 394 668 - Mario Alonso – Export Manager (Europe & Middle East)
📧 export@piederey.com | 📞 +34 674 354 908
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