ATLANTA — Atlanta Apparel and Formal Markets will return this August with an expanded lineup of exhibitors, new permanent showrooms and enhanced buyer experiences, reinforcing the event’s position as one of the nation’s premier fashion sourcing destinations.
Running Aug. 3-6 for Atlanta Apparel and Aug. 3-7 for Formal Markets at AmericasMart Atlanta, the summer market will showcase hundreds of brands across apparel, bridal, prom, children’s fashion, accessories and footwear. Organizers say this year’s event features significant showroom growth, expanded Quinceañera programming and new educational opportunities designed to help retailers discover the latest trends and strengthen their businesses.
New showrooms highlight market expansion
Several new permanent showrooms will debut during the August market. Formal Markets welcomes Advance Packaging, De Blossom Collection, Delicious Shoes, Pure Silk Fabrics and MNM Couture. Additionally, a new multi-line showroom will feature Delilah by LD Apparel and Elle V Hermz.
Several established brands are expanding their footprint. ASHLEYlauren is launching SCALA by ASHLEYlauren in a new showroom on Floor 14. Rachel Allan and Nox Anabel are also increasing their showroom space.
Contemporary collections continue to grow within The Collective and The Collective II. Buyers will discover brands including Badgley Mischka, Bariano Australia, Carla Ruiz Spain, Dress The Population, Janique, LulaKate, Teri Jon and The Dessy Group.
New brands arrive across every category
The August market also introduces dozens of new apparel and accessories brands.
Among the newcomers are Aakaa, Baby Pink, Batela USA, Ficcare, Fellini Fashion, Million Colors, Seabrook, Stone Fox Den, TIC TOC and Veveret. In addition, Formal Markets is introducing First Finds, the new name for its temporary exhibitor section, giving buyers even more seasonal merchandise to explore.
Children’s fashion continues to expand as well. New exhibitors include Beaufort Bonnet, Bella Bow, Sweet Wink, Three Little Ducks, Love That Cotton and Peachie Prep.
Likewise, the growing Quinceañera category features leading designers such as AmaBella by Allure, ASHLEYlauren Quinceañera, Rachel Allan Quinceañera, Princesa by Ariana Vara and Vizcaya by Morilee.
Buyer experiences take center stage
Organizers have expanded hospitality, education and networking opportunities throughout the market.
Daily events include Morning Coffee Break, Sip & Shop, Mimosas on 5 & 12, Lunch & Live and Lattes and Lace. Buyers can also relax in the new Formal Buyer’s Lounge while enjoying sponsored refreshments.
Several interactive brand activations will take place each day. Highlights include a Permanent Bracelet Station, Bracelet Bar, Custom Hairclips, Game Day Giveaway and Beauty Break experiences.
Educational programming will also return with the Wedding Masterclass, daily Bridal Breakfast Education Series and the Bridal Passport promotion. Special celebrations include the Quince on the Block Party and ASHLEYlauren’s 15th Anniversary White Party.
Fashion industry prepares for another strong market
This year’s event also introduces the inaugural Market Stars program. Selected retailers and influencers will share product discoveries and fashion trends throughout the week on social media, giving buyers real-time inspiration from the show floor.
Expanding showrooms, new exhibitors and enhanced buyer programming, Atlanta Apparel and Formal Markets continue building momentum as must-attend events for fashion retailers across North America.
Event Information
Atlanta Apparel
August 3-6, 2026
Formal Markets
August 3-7, 2026
Location:
AmericasMart Atlanta
Atlanta, Georgia
Registration: Atlanta-Apparel.com | FormalMarkets.com
Business Information
Atlanta Apparel
Website: https://www.atlanta-apparel.com
Formal Markets
Website: https://www.formalmarkets.com
ANDMORE
Website: https://www.andmore.com
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