Market Runs February 3–6 at AmericasMart Atlanta
Atlanta Apparel will launch the 2026 buying season from February 3–6, 2026, at AmericasMart Atlanta.
The February market will feature Spring/Summer 2026 women’s fashion and Children’s Autumn/Winter 2026 collections.
The event brings together permanent showrooms, temporary exhibits, and new market programs.
Buyers will find a wide range of apparel, accessories, footwear, and lifestyle brands.
“This February, Atlanta Apparel brings buyers everything they need to start the season strong,” said Caron Stover, senior vice president of apparel at ANDMORE®.
She noted the mix of seasonal trends, immediate resources, and children’s collections.
Expanded Buying Resources Across the Campus
Atlanta Apparel February 2026 will present brands across nine floors of permanent showrooms.
These showrooms are organized to support key buying seasons.
Temporary exhibits will be located throughout the first five floors.
This layout allows buyers to explore both established and emerging brands in one visit.
The February market focuses on contemporary, young contemporary, accessories, footwear, and children’s categories. Trend-forward assortments are designed to support early 2026 planning.
New Permanent Showrooms Join the Market
Atlanta Apparel continues to expand its showroom offerings.
New permanent showrooms will debut across women’s apparel, accessories, footwear, and lifestyle categories.
These additions bring fresh product perspectives and expanded sourcing options.
The goal is to provide buyers with a more complete buying experience.
The children’s category also grows with new permanent showrooms.
These brands offer thoughtfully designed apparel and accessories for today’s youth market.
Children’s Category Sees Strong Growth
The February market introduces 38 new children’s brands in the temporary exhibits.
These additions strengthen the children’s apparel, accessories, and footwear categories.
The expanded selection supports buyers looking for creative, quality-driven products.
It also reflects continued demand in the children’s market.
This growth reinforces Atlanta Apparel February 2026 as a key sourcing destination.
Daily Events Enhance the On-Site Experience
Atlanta Apparel February 2026 will feature a full schedule of daily events and amenities.
These programs are designed to support buyer comfort, education, and networking.
Each morning includes music, complimentary breakfast, and coffee in Building 3.
Buyers can also explore curated trend areas and product-focused lounges.
Daily programming includes buyer orientation sessions, networking opportunities, and brand activations.
Select exhibits will host product demos and giveaways throughout the show.
Evening Networking and Social Events
Afternoon refreshments will be available through coffee carts, cocktail stations, and beverage bars.
These offerings encourage casual networking across the market floor.
Evening events will extend the experience beyond the showrooms.
Planned gatherings include themed parties and off-site events with dining and entertainment.
These events offer additional opportunities for connection among buyers and brands.
Market Stars Program Launches
Atlanta Apparel will introduce a new Market Stars program this February.
Selected boutique owners will share favorite product finds on social media during the show.
The program highlights real-time product discovery and trend insights from the market floor.
Market Dates and Hours
Atlanta Apparel February 2026 runs Tuesday, February 3, through Friday, February 6.
Showrooms will be open 9:00 a.m. to 6:00 p.m. daily.
Temporary exhibits will close early at 2:00 p.m. on Friday.
June 2026 Market Date Update
Due to the FIFA World Cup, the June 2026 Atlanta Apparel Market will shift dates.
The market will run June 9–14, 2026, alongside the summer Atlanta Market.
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