The Barbican Centre, London’s world-renowned arts and conference venue, is partnering with The Ned, a luxury hotel, to promote the Destination City initiative at SMU International 2025. This prestigious event, happening from March 10-12 in New York, will connect global meetings and incentive planners with leading destinations.
London’s Square Mile: A Premier Event Destination
The City of London’s Destination City initiative aims to enhance the Square Mile’s appeal. It focuses on improving pedestrian accessibility, cultural programming, and visitor experiences. This district is home to historic landmarks like the Old Bailey and the Bank of England. It blends rich heritage with modern innovation, making it a key business and cultural hub.
The Barbican Centre, as the leading conference and arts venue, represents London’s dedication to world-class events, culture, and business. By teaming up with The Ned, this collaboration will highlight London’s appeal as a top-tier choice for business events and tourism.
The Barbican and The Ned: A Strong Partnership
The Barbican Centre is a premier venue for corporate events, offering cutting-edge facilities in a distinctive setting. Meanwhile, The Ned, known for luxurious accommodation and state-of-the-art event spaces, adds sophistication. Together, they provide a seamless experience for event planners and delegates.
Barbican Renewal Programme: Investing in the Future
The Barbican Renewal Programme launches alongside SMU International 2025. This £191 million investment will upgrade accessibility, energy efficiency, and sustainability over the next five years. These improvements will secure the Barbican’s position as a leading venue for arts, business events, and cultural innovation.
Industry Leaders Share Their Vision
Jenny Waller, Head of Sales at the Barbican, stated:
“London’s Square Mile is not just the financial heart of our capital; it’s a cultural beacon. The Destination City programme showcases this vibrant area as a global event and cultural leader, and the Barbican is proud to be at its core. The Renewal Programme will ensure we remain a sustainable and inclusive venue, fit for the future. SMU International 2025 is the perfect platform to share our vision and inspire international event organisers.”
Rachel Lajom, Head of Groups & Events Sales at The Ned, added:
“The City of London is a shining example of how London is constantly evolving, building upon history and discovering something new. The Ned, since opening in 2017, has embodied this evolution. Attending SMU for the second time allows us to showcase to North American buyers that London is a destination you can visit repeatedly and always experience something new. Partnering with the Barbican strengthens our ability to position the City of London as a must-visit location for global business travelers.”
The Barbican: A World-Class Venue for Business Events
The Barbican Centre is a globally recognized venue for corporate events, conferences, and entertainment. It integrates arts, business, and creative learning, making it unique. The Barbican Business Events team brings innovation to corporate gatherings, ensuring engaging experiences.
State-of-the-art facilities, the venue accommodates 10 to 2,000 delegates. It offers a concert hall, theatres, conference suites, and boardrooms. Moreover, its commitment to sustainability and ongoing refurbishments strengthens its status as London’s leading event venue.
Experience the Future of London’s Events at SMU International 2025
SMU International 2025 is a key event for meetings, incentives, and event professionals. The Barbican and The Ned will showcase why London’s Square Mile remains a top destination for international events.
For more information on hosting your next event at the Barbican, visit Barbican Business Events.
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