Brainstorm Redefines Broadcasting Technology at NAB Show 2024

Immerse Yourself in the Future of Broadcasting Technology with Brainstorm at NAB Show 2024

On the second day of NAB Show 2024, attendees were treated to an unforgettable experience at Booth SL4097, where Brainstorm, a trailblazer in real-time 3D graphics and virtual studio solutions, showcased its latest innovations in Virtual Production, Real-time 3D Graphics, Newsroom Workflows, and Immersive Presentations. As a fortunate attendee, I had the opportunity to personally demo and witness the power of Brainstorm’s new product firsthand – an experience that left me in awe of its capabilities.

Brainstorm’s presence at NAB Show 2024 marked a pivotal moment in broadcasting technology, with the unveiling of Suite 6, the latest iteration of its flagship product, InfinitySet. During the public demonstration, I was amazed by the seamless integration of advanced virtual production techniques with Unreal Engine 5 and Nvidia RTX 6000 Ada Generation graphics cards. The software’s ability to create immersive AR graphics and interactive touchscreen displays added a new dimension to live broadcasting, opening up endless possibilities for content creators.

One of the highlights of the demo was Brainstorm’s partnership with XD Motion, which showcased a fully controlled show that pushed the boundaries of content production in constrained environments. Witnessing the software in action, I was struck by its Dual-GPU capabilities, which effortlessly handled complex virtual productions with precision and ease. From set extensions to color correction and AR graphics, InfinitySet 6 offered unparalleled flexibility and control, all from a single workstation.

As I explored Brainstorm’s booth further, Aston, the company’s cutting-edge motion graphics solution, caught my attention. Its advanced tools for creating immersive AR graphics, Aston demonstrated how multi-channel graphics and collaborative workflows seamlessly integrated into any broadcast show, enhancing the viewer experience.

Brainstorm’s commitment to innovation was further evident in its Neuron software, an HTML5-based graphics management and traffic solution. With enhanced flexibility and compatibility with a variety of newsroom solutions, Neuron showcased how Brainstorm is shaping the future of newsroom workflows.

For corporate and educational presentations, Brainstorm showcased the latest developments in the Edison Ecosystem, providing immersive presentation solutions for various environments. The announcement of new partnerships with industry leaders underscored Brainstorm’s dedication to advancing broadcasting technology and collaboration within the industry.

As I reflected on my experience at Brainstorm’s booth, I couldn’t help but marvel at the transformative impact of their software on live broadcasting. NAB Show 2024 had indeed been a showcase of innovation, and Brainstorm had set the bar high for the future of broadcasting technology.

About the Author

Editor-at-Large Alan Merritt

Administrator

Alan Merritt is an international journalist and editor with over 12 years of experience across global news, television, and magazine media. Based in Las Vegas, with ties to New York and Paris, he serves as Editor-at-Large at Just Now News, a leading platform recognized for its Unscripted, Unfiltered, Unmissable coverage. In this role, he contributes a wide range of stories spanning human interest, culture, business, technology, and global affairs, bringing depth, clarity, and a global perspective to every piece.


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