Vegas Business

In January 2026, Play Playground in Las Vegas is hosting a Dry January initiative featuring zero-proof cocktails and over 20 oversized physical games. This program promotes wellness and social interaction through alcohol-free entertainment. Guests can enjoy team challenges and a curated mocktail menu designed for an engaging, active experience.

SAHARA Las Vegas is hosting UFC 324 viewing parties with VIP packages and sports challenges throughout January. New food items, seasonal spa treatments, and ongoing beverage specials are also featured. Live entertainment includes dueling pianos at CASBAR Lounge and Latin music at AZILO Ultra Lounge, enhancing the vibrant atmosphere for guests.

SAHARA Las Vegas has launched an extensive lineup of January gaming promotions for 2026, featuring free slot play, drawings, and player rewards through its Infinity Rewards program. Guests enjoy personalized birthday rewards, a New Member Kicker boost, and various midweek games, culminating in high-stakes $60,000 Roll the Dice Drawings and Go for Gold Drawings on Saturdays.

The Vegas Wedding Dress of the Year contest is open for submissions until January 15, 2026, inviting brides from 2025 weddings in Clark County, Nevada. The winning dress will be displayed at Harry Reid International Airport starting February 2026, showcasing Las Vegas as the Wedding Capital of the World.

The New Year’s Eve Izakaya Feast at Sushi Roku Las Vegas offers an unforgettable celebration featuring premium sushi and spectacular views of the Strip for $290. Guests enjoy a variety of izakaya-inspired dishes, high-quality seafood, and unique sushi rolls, culminating in a festive dessert as fireworks illuminate the night sky. Reservations are necessary.

Illuminarium Las Vegas will host holiday events in December 2025, featuring Cozy Christmas Flow Yoga on December 21 and a family-friendly daytime New Year’s Eve celebration, Cosmic Countdowns, on December 31. These immersive, wellness-focused experiences offer unique alternatives to traditional nightlife, catering to diverse audiences and promoting relaxation and fun for families.

Jimmy Kimmel’s Comedy Club in Las Vegas features a diverse January lineup of stand-up performances, showcasing nationally recognized comedians like Kym Whitley, Cocoa Brown, Carlos Mencia, and Luenell. With nightly shows, including resident acts, the club aims to provide consistent entertainment for both locals and visitors throughout the month.

F1® Arcade Las Vegas is hosting exciting New Year’s Eve celebrations featuring two adult packages with unlimited drinks, high-energy simulator racing, and live DJ entertainment. The general admission option offers lively festivities, while the VIP terrace access includes premium views of the midnight fireworks and a buffet. Prices start at $125.

Play Playground Las Vegas is hosting a lively New Year’s Eve kickoff event on Dec. 31, featuring unlimited access to games, a three-hour open bar, and VIP perks. With flexible time blocks at $77 per person, it’s designed for guests to socialize and enjoy before heading out for the midnight countdown.

All In Aviation has launched gift cards for holiday shoppers in Las Vegas, offering various flight experiences, pilot gear, and training tailored for both novice and experienced flyers. The program simplifies gifting, catering to trends favoring experiential gifts. Their comprehensive offerings include introductory flights and adventure packages, enhancing access to aviation education.

AREA15 in Las Vegas has launched new food and drink experiences across Zones 1 and 2, including a variety of cocktails and food service locations. Enhancements aim to extend guest stays and reduce off-site departures. Future expansions are planned to include additional dining brands, reinforcing AREA15 as a mixed-use entertainment destination.

The Magician’s Room, a new intimate venue at LINQ Promenade, debuted on December 4, 2025, featuring close-up performances aimed at enhancing audience engagement. The opening showcased a mix of acts, with standout performances from comedian Farrell Dillon and Late Night Magic, balancing humor and darker themes. The venue offers flexibility for various events.