Cobb Tuning and AAM Group Shine at SEMA 2025

Cobb Tuning and The AAM Group Honored at the 2025 SEMA Show

LAS VEGAS – Cobb Tuning was named Manufacturer of the Year and The AAM Group was named Channel Partner of the Year at the 2025 SEMA Show in Las Vegas. The awards were announced during the SEMA Show Kickoff Breakfast and recognized both companies for outstanding contributions to the automotive specialty-equipment industry. These honors highlight the leadership, innovation, and excellence that drive the global aftermarket forward.

Cobb Tuning

Cobb Tuning faced the challenge of updating 15 intercooler designs after OE redesigns. The company created a rapid-response manufacturing model that allowed new tooling and production to start within one business day. Using advanced Markforged printing technology, its engineering and production teams printed and tested new tools overnight and put them into use the next morning. This system helps Cobb Tuning produce higher-quality parts faster, with lower costs and less waste. The same process now improves intake and exhaust production. Cobb Tuning also leads in emissions-compliant tuning and invests in training, tuition reimbursement, and technical skill development for its team. The company’s forward-thinking methods set a strong example of how aftermarket manufacturers can adapt quickly while maintaining high performance and reliability. Its focus on sustainability and efficiency shows the brand’s commitment to responsible innovation within the automotive community.

The AAM Group

The AAM Group is a leading automotive aftermarket distribution and marketing firm that connects warehouse distributors, jobbers, and suppliers. The company supports brand growth through regular training sessions that help partners understand products, business models, and market needs. The AAM Group is also a leader in product data quality and has worked with the SEMA Data team to promote validation and accuracy. By improving product information for both wholesale and retail partners, the group enhances the customer experience. Its Ready Posts program offers pre-made social media content for local shops, while the N-Store TV system, used by more than 2,000 locations, helps reach new audiences and boost product awareness. The AAM Group continues to strengthen the connection between manufacturers and retailers through innovation and collaboration. Its leadership in communication and education ensures that partners across the aftermarket remain informed, competitive, and ready for the future.

Connect at the 2025 SEMA Show

Cobb Tuning and The AAM Group are among more than 2,300 exhibitors at the 2025 SEMA Show. Running November 4–7 at the Las Vegas Convention Center, the 2025 SEMA Show is the leading global trade event for automotive aftermarket professionals. Visitors can see thousands of new products, explore performance trends, and connect with top innovators. The event continues to unite the global automotive community, driving growth and inspiring future advancements in the aftermarket industry. More details are available at SEMAShow.com.

About SEMA and the SEMA Show

The SEMA Show is produced by the Specialty Equipment Market Association (SEMA), a nonprofit founded in 1963. Since 1967, the annual event has connected manufacturers and buyers across the automotive specialty-equipment industry. Products showcased enhance styling, comfort, safety, and performance for cars and trucks. More information is available at semashow.com or sema.org.