Ethel’s Baking Co. Shines at Fancy Food Show 2024: A Gluten-Free Delight Inspired by Grandma Ethel’s Love

Grandma Ethel’s Can-Do Spirit Takes Center Stage at Fancy Food Show 2024

Introduction: At the prestigious Fancy Food Show 2024, Ethel’s Baking Company emerged as a star, captivating attendees with its delectable array of certified gluten-free desserts. Founded in 2011 by Jill Bommarito, Ethel’s has become the go-to destination for those seeking gluten-free treats crafted with love and featuring clean-label ingredients.

The heart of Ethel’s Baking Co. lies in the enduring spirit of Grandma Ethel, who approached each day with a remarkable can-do attitude. From laying her own hardwood floors to mastering the art of oil painting, Grandma Ethel’s indomitable spirit has become the guiding force behind the company’s commitment to quality and excellence. Inspired by her grandmother’s love and determination, Jill, along with her daughter Lily, continues to bake up old-fashioned flavors with a modern twist, catering to the ever-growing demand for gluten-free and non-processed desserts.

The journey of Ethel’s Baking Co. began over 30 years ago when Celiac Disease became a significant challenge for Jill’s family. Driven by a passion for baking and a determination to overcome the limitations of gluten-free options, Jill took the initiative to host a Christmas dinner for her extended family. The menu featured an entire gluten-free meal with simple, pure ingredients, culminating in the introduction of the now-famous Pecan Dandy Bars. This memorable night marked the inception of Jill’s baking business, rooted in the belief that everyone deserves delicious, gluten-free desserts.

Ethel’s Baking Co. takes pride in being a certified gluten-free facility, ensuring that all desserts are safe and enjoyable for those with gluten sensitivities. The commitment to quality extends to the careful selection of gluten-free and clean-label ingredients sourced from reliable and respected suppliers. This dedication guarantees that every bite of an Ethel’s treat is not only delicious but also free from gluten-related concerns.

From its humble beginnings, Ethel’s has grown into the Original Dessert Bar Company, gaining recognition for its commitment to crafting gluten-free goodness with a touch of nostalgia. Today, Ethel’s desserts can be found in select stores across the nation and are conveniently accessible through the online shop, allowing dessert enthusiasts from coast to coast to indulge in the irresistible flavors born out of Jill’s passion for gluten-free baking.

The essence of Grandma Ethel’s love and warmth is infused into every dessert created by Ethel’s Baking Co. Whether it’s the rich flavors of the Pecan Dandy Bars or the nostalgia-inducing raspberry pies and cinnamon pinwheels, Ethel’s pays homage to a cherished legacy that resonates with every customer. As Ethel’s continues to spread joy through its gluten-free delights, it remains a testament to the belief that everyone deserves a taste of Grandma Ethel’s love.

Ethel’s Baking Co.’s presence at the Fancy Food Show 2024 showcased not only the exceptional quality of its gluten-free desserts but also the heartfelt story of a family dedicated to spreading love through the art of baking. As the legacy of Grandma Ethel lives on, Ethel’s continues to delight taste buds nationwide, proving that gluten-free can indeed be synonymous with deliciousness and heartwarming tradition.

About the Author

Editor-at-Large Alan Merritt

Administrator

Alan Merritt is an internationally experienced journalist and editor with more than 14 years working across global news, television, and magazine media. Now based in New York City, with professional ties to Paris and Las Vegas, he serves as Editor-at-Large for Just Now News—a platform known for its unscripted, unfiltered, and unmissable storytelling. In this role, he produces and curates a diverse range of content, covering human interest, culture, business, technology, and international affairs. His work is defined by clear insight, strong narrative depth, and a distinctly global perspective


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