LOS ANGELES, CA — January, 2026 — The Independent Film & Television Alliance® (IFTA®), the global trade association representing the independent film and television industry and producer of the American Film Market® (AFM®), today announced that Jackie Brenneman has been named its next President and Chief Executive Officer. Brenneman succeeds Jean Prewitt, who is stepping down at the end of the month after 25 years leading the organization.
Jackie Brenneman joins IFTA at a pivotal moment for the independent film and television sector, bringing decades of experience in organizational leadership, legal strategy, government relations, and nonprofit governance.
Veteran Industry Executive Brings Extensive Leadership Experience
Prior to joining IFTA, Brenneman spent nearly a decade at NATO (National Association of Theatre Owners), where she advanced to Executive Vice President and General Counsel. In that role, she served as a strategic leader for the exhibition community and NATO’s membership during a period of significant change and disruption across the global theatrical landscape.
Her responsibilities included competition and regulatory matters, advocacy on copyright and trade policy, revenue and partnership development, and oversight of major industry events. Brenneman also played a central role in the exhibition industry’s response to the termination of the Paramount Consent Decrees.
Leadership During Industry Crisis and Transformation
During the COVID-19 pandemic, Brenneman led NATO’s industry relief efforts, including the highly visible “Save Our Screens” initiative. She also served as President of The Cinema Foundation, NATO’s nonprofit arm dedicated to advancing the cultural and economic impact of theatrical exhibition and strengthening connections between exhibitors, filmmakers, and audiences.
Recent Focus on Independent Distribution and Innovation
Most recently, Brenneman served as Chief Executive Officer of Attend, a first-of-its-kind theatrical marketplace designed to connect independent filmmakers directly with exhibitors and expand distribution opportunities. She is also a founding partner of The Fithian Group.
Earlier in her career, Brenneman practiced as a trademark and copyright attorney at Foley & Lardner LLP, advising clients across the entertainment and media sectors.
IFTA Board Endorses Brenneman’s Vision and Expertise
“Jackie brings industry insight, legal and lobbying expertise, and a proven record of guiding complex membership organizations,” said Paul Bales, Chairperson of IFTA and Partner and COO of The Asylum. “Her understanding of how business, public affairs, and creative communities intersect makes her uniquely qualified to lead IFTA and AFM into their next chapter.”
Brenneman Looks Ahead to the Future of Independent Film and Television
“This is a pivotal moment for the independent film and television community, which has always been defined by risk-taking and innovation,” Brenneman said. “As the industry undergoes rapid transformation through consolidation, new financing structures, and evolving models of production and distribution, independents are uniquely positioned to shape what comes next.”
She added that IFTA and AFM are entering this new chapter from a position of strength built under Prewitt’s leadership.
Jean Prewitt Recognized for 25 Years of Leadership
Jean Prewitt has served as President and CEO of IFTA since 2000. During her tenure, she significantly expanded the organization’s influence and visibility in the United States and internationally, while advocating consistently for the needs of the independent sector.
Under her leadership, the American Film Market evolved into one of the world’s premier destinations for global dealmaking. Most recently, Prewitt led AFM’s successful 2025 edition, reinforcing the Market’s strength and relevance within the international independent community.
“I am incredibly proud of what the IFTA community and AFM have become,” Prewitt said. “Jackie’s experience and understanding of this industry position her exceptionally well to lead both the Alliance and AFM forward.”
About the Independent Film & Television Alliance
The Independent Film & Television Alliance is the global trade association for independent film and television production, finance, distribution, and sales companies. IFTA represents the independent sector before governments and international bodies and provides industry services to member companies in more than 20 countries.
Each November, IFTA produces the American Film Market, the world’s largest motion picture marketplace, drawing thousands of industry leaders from more than 80 countries and generating more than $1 billion in distribution and film financing deals annually. IFTA also develops and maintains the IFTA Model Agreements, which establish industry standards for licensing international rights in film and television programming.
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