A story of ambition, resilience, and global impact
Jen Sidary fashion journey began in November 2020 when she booked a one-way ticket to Kyiv. I first connected with Jen via email in March 2024, and her vision struck me immediately. Since then, Just Now News has detailed her rise in four features—covering Milan Fashion Week 2024, Pitti Uomo 2025, and the Paris Olympic Games 2024—showing how her Jen Sidary fashion journey reshaped Ukrainian fashion on a global stage.
From pandemic layoff to Kyiv breakthrough
During the COVID-19 layoffs, Jen Sidary lost her role at Informa Markets and escaped California lockdowns for Ukraine’s design community. There, Dominique Piotet of Unit.City introduced her to emerging talent. Within weeks, she formed alliances that transformed Ukrainian fashion and launched her Jen Sidary fashion journey into high gear.
Angel For Fashion ignites resilience
On February 27, 2022, designer Alina Kachorovska called Jen from a bomb shelter. Jen sprang into action. By March 13, she unveiled AngelForFashion.com with 30 brands and 800 products. Two weeks later, the platform went live. Today, Angel For Fashion hosts 40 brands, 1,800 styles, and ships to six continents, 45 countries, and 200 cities—proof that her Jen Sidary fashion journey fuels innovation and resilience.
War-time ingenuity and personal sacrifice
At New York Fashion Week 2022, the Russian invasion began. Jen used her Delta million-miler status to rescue six designers’ collections and flew them home. Then, she sheltered Valery Kovalska in Los Angeles for a month. Together, they worked nonstop to fund salaries for 25 Ukrainian employees, showcasing the heart of her Jen Sidary fashion journey.
Global advocacy and exclusive access
In summer 2021, Jen partnered with USAID’s Competitive Economy Program to spotlight Ukrainian talent at Milan, New York, and Paris Fashion Weeks. As the Paris Olympic Games 2024 unfolded, Jen secured special accreditation for the entire Just Now News team—Otto R. Michael, Sofia, Frédérick, and Thomás —to enter the Ukrainian House. This access let the full team capture firsthand reports, interviews, and imagery that documented how fashion fostered unity, hope, and cultural exchange amid the Paris 2024 Games.
Professional pedigree meets purpose
Before Kyiv, Jen led sales at Vivienne Westwood America and ran Zappos Couture, partnering with André Leon Talley as Creative Director. Those roles refined her skills in brand partnerships and strategic growth, laying the foundation for every milestone in her Jen Sidary fashion journey.
A testament to resilience and innovation
Angel For Fashion now draws 150,000 unique visitors and records sales across the United States, Canada, Europe, Dubai, Israel, South Korea, and Japan. The platform excludes Russia and Belarus, underlining its stand for democracy. Jen continues to drive cultural exchange, uplift Ukrainian creativity, and inspire a worldwide movement through innovation and style.
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