Europe’s city destinations gather in Tórshavn from September 30 to October 2, 2025. The Faroe Islands setting signals a practical reset for how success is defined and delivered across the visitor economy.
This is a working program, not a speaking tour. Therefore, rigid plenaries give way to walkshops, campfire exchanges, labs, and peer sessions that convert concepts into field-ready actions at the CityDNA Tórshavn conference.
Refreshed city perspectives
Tórshavn blends remoteness and connectivity, which encourages perspective, reflection, and renewal. The agenda centers resident wellbeing, environmental responsibility, and meaningful visitor experiences as shared outcomes.
Formats are built for adoption. Consequently, teams move from volume to value and align around measurable impact they can carry home without losing local nuance. This focus anchors the CityDNA Tórshavn conference.
The Tórshavn Declaration
Delegates will co-create the Tórshavn Declaration through declaration labs and interactive polling. The result acts as a compass that updates as conditions shift rather than a fixed roadmap that gathers dust.
Language points to regenerative and inclusive choices. As a result, members can map actions to budgets, product work, access improvements, and reporting cycles shaped by the CityDNA Tórshavn conference.
Keynotes that challenge assumptions
Two keynotes frame the work with clear lenses. The House of Beautiful Business explores emotionally intelligent, community-driven design for organizations and places.
Next, Dr Caitlin Morrissey examines urban distinctiveness and shows why authenticity builds resilience. Consequently, attention moves away from transactions and toward meaning, identity, and future fitness at the CityDNA Tórshavn conference.
The Tórshavn Sessions
A curated opening afternoon on September 30 sets early momentum. AI in practice, moderated by David Peacock with CityDNA knowledge groups, translates data and tools into better decisions across marketing, mobility, and management.
Scenario planning for 2035 with Olivier Henry-Biabaud and TTRA moderators stress-tests strategies across multiple futures. Furthermore, reclaiming inspiration with Toby Morris reconnects teams to the emotional heart of travel. Localhood in action with Jorn van der Eng converts community-led ideas into measured results. Positioning city tourism in the EU agenda with Raymond Keaney targets visibility, influence, and funding. Finally, the CityDNA CVB Café facilitates peer exchanges on bids, legacy, and impact.
Measures of success
Success appears in adoption rather than applause. Declaration language should enter plans, briefs, and reports where decisions are made and tracked.
Walkshop insights need to reshape product, access, and inclusion in real neighborhoods. Additionally, AI pilots should improve forecasting and service decisions so residents feel clear benefits.
How to participate
Registration remains open until September 23, 2025. Seats are limited, so timing matters. Moreover, the host city offers space to think differently and peers who pressure-test ideas in the open.
Details, speakers, and logistics are listed on the City Destinations Alliance site. Teams seeking practical frameworks, shared templates, and tested scenarios will gain the most from this working room.
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