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Strategic Partnership Between SITE and Bishop-McCann

SITE has partnered with Bishop-McCann as its global strategic event partner for three years, enhancing the planning and delivery of incentive events. This collaboration aims to ensure consistency, focus on measurable outcomes, and prioritize sustainability, inclusivity, and responsible practices, aligning both organizations' values and visions for impactful events.

Newsdesk R. Michael December 3, 2025 2 min read

A New Strategic Partnership for SITE

SITE has appointed Bishop-McCann as its global strategic event partner for a three-year term. This partnership will support the planning and delivery of SITE’s global event portfolio. It will also strengthen consistency across all programs. Bishop-McCann will work as a true extension of SITE’s internal team, which will improve collaboration across every stage of event delivery.

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Enhancing the Power of Incentive Events

Annette Gregg, CEO of SITE, said that SITE’s events allow members to connect, learn and experience the power of incentive travel. She explained that Bishop-McCann will elevate SITE’s ability to design exceptional experiences. Moreover, she noted that both teams share values around quality, excellence and community impact. This alignment will ensure a more unified approach to global event planning.

Deep Collaboration Across All Event Functions

Bishop-McCann will support strategy, program design, production, logistics, registration and on-site execution. This end-to-end involvement will create consistent quality across all touchpoints. In addition, both teams will focus on measurable outcomes and continuous improvement. Therefore, each program will benefit from the combined strengths of two experienced event leaders.

Bishop-McCann’s Perspective on the Partnership

Rob Adams, CEO & Partner at Bishop-McCann, said the team is honored to partner with SITE. He explained that the agency will demonstrate the business impact of incentive travel through every program. Furthermore, he highlighted their commitment to creativity, professionalism and community. These values align directly with SITE’s mission and long-term vision.

A Shared Focus on Purpose, People and Sustainability

The partnership will guide SITE’s flagship events over the next three years. Both organizations will prioritize responsible production practices and supplier collaboration around sustainability. They will also apply inclusive design principles that support SITE’s diverse global community. As a result, the partnership connects innovation with purpose and people.

Turning Strategy into Practical Action

Gregg concluded that the partnership reflects SITE’s core values. She emphasized the importance of fresh ideas, responsible choices and inclusive events. She also noted that both teams will work to cut waste, improve access and support diverse communities. Bishop-McCann will help transform these priorities into practical actions across SITE’s event portfolio.

About Bishop-McCann

Bishop-McCann is an award-winning, full-service event management partner. The agency helps leading brands elevate events, increase engagement and connect audiences with their mission. It delivers strategic planning, creative development and seamless production for global events.