LAS VEGAS (January 2026) – Play Playground is offering zero-proof cocktails and large-scale physical games throughout January as part of its Dry January programming in Las Vegas.
The Play Playground Las Vegas Dry January initiative highlights alcohol-free beverage options and movement-based entertainment as an alternative to traditional nightlife on the Las Vegas Strip. The venue features more than 20 oversized physical games designed to encourage social interaction, activity, and group play.
Focus on movement and connection
Play Playground positions its Dry January programming around wellness, play, and connection rather than alcohol-centered experiences. The venue emphasizes physical engagement through competitive and cooperative games that require movement, coordination, and teamwork.
Guests can participate in team challenges, nostalgic games, and large-format physical activities in a social setting designed to promote laughter and interaction. The approach is aimed at visitors who are taking a break from alcohol, prioritizing wellness, or seeking entertainment options that center on activity rather than drinking.
According to the venue, Play Playground Las Vegas Dry January is intended to offer guests a way to maintain social routines while choosing alcohol-free options during the month.
Zero-proof cocktail menu introduced for January
In addition to its game offerings, Play Playground has introduced a curated menu of zero-proof cocktails priced at $10 each. The drinks are designed to mirror the craft cocktail experience while remaining fully non-alcoholic.
A limited-time mocktail called The Resolution features strawberry syrup, coconut syrup, lime juice, club soda, and a cherry garnish. The drink is available beginning Jan. 1 and is exclusive to the Dry January menu.
Other zero-proof options include a pineapple citrus cooler made with pineapple juice, orange juice, ginger, fresh lime juice, mint, and Starry. The menu also includes a blueberry lavender spritz, cucumber mint cooler, berry basil smash, and pineapple ginger smash.
The beverage lineup is intended to complement the Play Playground Las Vegas Dry January focus on wellness while still offering elevated drink options for guests.
Large-scale games anchor the experience
Play Playground features more than 20 physical games built at oversized scale. The games are designed for group participation and emphasize movement, friendly competition, and social engagement.
Visitors can rotate through multiple game areas during their visit, allowing for a mix of physical activity and social downtime. The venue’s layout encourages guests to move between games, social spaces, and beverage areas throughout their experience.
Organizers describe Play Playground Las Vegas Dry January as an option for guests seeking an active night out that does not revolve around alcohol consumption.
Location, access, and age requirements
Play Playground is located on the Atrium Level at Luxor Hotel and Casino, making it accessible to both Strip visitors and local residents.
Guests ages 13 and older may enter the venue until 7 p.m., with last entry at 6 p.m. After 7 p.m., entry is restricted to guests 21 and older with a valid government-issued ID.
The age policy allows for family-friendly access earlier in the day while maintaining an adults-only environment during evening hours.
Hours of operation
Play Playground operates Sunday through Thursday from 12 p.m. to midnight.
On Fridays and Saturdays, the venue is open from 12 p.m. to 1 a.m.
Dry January offerings, including zero-proof cocktails and wellness-focused programming, are available throughout the month.
About Play Playground
Play Playground operates social game venues in Las Vegas and Nashville. The concept blends large-format physical games with food and beverage offerings designed for group interaction and casual competition.
The venues are designed to host friend groups, couples, private events, and visiting tourists seeking interactive entertainment. Play Playground emphasizes movement, connection, and shared experiences across its locations.
Play Playground
Luxor Hotel and Casino, Atrium Level
3900 S Las Vegas Blvd
Las Vegas, NV 89119
playplayground.com
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