Formula 1 is staying on the Strip through 2027. This follows the Las Vegas Convention and Visitors Authority approving a larger sponsorship package. The move sets a clear runway for November race weeks while folding key operational costs into a single, predictable commitment. As a result, planning gets easier, visitor marketing starts earlier, and the city signals long-term intent around the Las Vegas Grand Prix.
What changed in the deal
The new agreement allocates $10 million per year for 2026 and 2027. It replaces the earlier $6.5 million annual pact that covered 2023–2025 and ends after the November 20–22, 2025 event. Importantly, about $7.5 million is tied to core sponsorship, while roughly $2.5 million covers LVCVA ticket purchases and the transportation program. This program moves Strip employees during race week. By bundling those elements, the partners reduce fragmented approvals and speed up timelines. Consequently, hotels, venue operators, and transportation teams can lock schedules sooner and coordinate announcements in tighter windows.
Why the timing matters
F1 has already set the 2026 calendar, placing Las Vegas on November 19–21, 2026. That certainty lets travel planners build packages months ahead. Meanwhile, Liberty Media’s $500 million in permanent infrastructure anchors the event footprint. This includes land, a three-story pit building, and the Grand Prix Plaza. Therefore, the current two-year extension acts as a bridge to a longer horizon after 2027. At that time, both sides can measure logistics, resident impact, and returns before negotiating a broader term for the Las Vegas Grand Prix.
The business case
Attendance reached 306,000 across three days in 2024, including about 175,000 unique visitors. Applied Analysis estimated a $934 million economic impact. The LVCVA certified at least $250 million in impact for that year, enabling the race to advertise on public roads. Looking ahead, officials expect 2025 to meet or exceed those results. Ticket prices have been trimmed by roughly 30% for 2025, which has expanded access and accelerated sell-through. In turn, higher volume is driving stronger top-line results. Downstream spending on rooms, dining, and entertainment should follow.
Smoother logistics for residents and workers
The inaugural year required nine months of roadwork. This brought 3.8 miles of mostly public streets up to FIA standards. Upgrades were made to Las Vegas Boulevard, Koval Lane, and Harmon and Sands avenues. Setup and teardown in 2024 still produced about four months of traffic impacts. However, this year’s build is tracking roughly three weeks shorter than 2024. Permanent improvements, tighter vendor schedules, and a refined workforce transportation plan are cutting friction for resorts and employees. Because disruption is the key community concern, shrinking the construction window is a pivotal step for sustaining support around the Las Vegas Grand Prix.
What fans and the city gain
Fans get clarity. They can plan once-in-a-lifetime trips, and hospitality partners can coordinate inventory across hotels, grandstands, and clubs. The city gains a reliable anchor on the weekend before Thanksgiving. This balances the fall entertainment lineup and smooths demand between major events. Furthermore, integrating ticket and transit spending into the core sponsorship simplifies cash flow and compliance. Marketing teams can commit earlier to content. Local agencies can stage community outreach that syncs with lane closures and construction phases.
Path to a longer-term pact
After 2027, leaders intend to evaluate a longer extension. The review will center on four levers: logistics efficiency, resident experience, visitor demand, and cost structure. If those continue to improve, a multi-year pact could unlock bigger grandstands, more curated fan zones, and year-round activations at the Grand Prix Plaza. Because the fundamentals are trending positive, the partners are already behaving like long-term stewards of the Las Vegas Grand Prix.
Bottom line
LVCA increased its stake because the model is working. The upgraded sponsorship streamlines operations. The event keeps improving resident logistics, and the November timing fills hotel rooms. It also elevates the city’s global profile. Therefore, the extension is less a gamble than a disciplined bet on predictable growth, sustained tourism impact, and a sharper guest experience—from the opening lap to the final checkered flag. Las Vegas Grand Prix
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