Global incentive travel leaders meet in February 2026
SITE has announced new details for SITE Global Conference 2026. The event will take place from February 12 to 15, 2026, in Abu Dhabi. It will be hosted at The Ritz-Carlton Abu Dhabi, Grand Canal.
Each year, the conference brings together incentive travel professionals from across the global industry. Buyers and suppliers attend to connect, learn, and share ideas. As a result, the event continues to shape how incentive travel supports business growth.
SITE Global Conference 2026 will build on this role. The program will focus on people, performance, and measurable impact.
A theme shaped by wonder and curiosity
The theme for SITE Global Conference 2026 is “Wonder, Awe & Curiosity.” This theme guides the education programme and frames the event experience.
Today, clients expect more meaning from incentive travel. Therefore, sessions will explore creativity, innovation, and human connection. In addition, speakers will focus on how curiosity leads to stronger strategies and better results.
Abu Dhabi supports this approach. The destination blends cultural heritage with modern ambition. As a result, it offers a strong setting for future-focused discussion.
James Taylor joins as keynote speaker
SITE has confirmed James Taylor as keynote speaker for SITE Global Conference 2026.
Taylor is an award-winning speaker, author, and advisor. He works with leaders and teams around the world. His work focuses on creativity, innovation, and artificial intelligence.
During his keynote, Taylor will explore how people and intelligent machines can work together. Meanwhile, he will share practical ideas that leaders can apply in real business settings.
Education sessions focus on current challenges
The education programme for SITE Global Conference 2026 reflects the realities facing incentive travel professionals today. Sessions will cover artificial intelligence, business strategy, sustainability, wellness, and DEIB.
In addition, speakers will address talent, culture, risk, and security. These topics matter now. Therefore, the content focuses on ideas and tools attendees can use straight away.
The programme includes keynote sessions, workshops, and short learning formats. As a result, attendees can choose sessions that match their needs and goals.
Leadership insight from SITE
SITE CEO Annette Gregg said the conference helps the global community look ahead with confidence. She explained that the programme balances innovation with practical action.
She also said incentive travel remains people focused. Therefore, the conference supports inspiration while also delivering clear business value.
Destination experiences in Abu Dhabi
Beyond the education sessions, SITE Global Conference 2026 will include destination discovery experiences. These programs will showcase Abu Dhabi as an incentive-ready city.
Attendees will take part in cultural encounters and local activities. As a result, they will gain a deeper understanding of the destination and its people.
The event is supported by Abu Dhabi Convention and Exhibition Bureau and The Ritz-Carlton Abu Dhabi, Grand Canal.
Event information
The conference will take place in Abu Dhabi from February 12 to 15, 2026. The programme includes keynote sessions, workshops, networking, and destination experiences designed for incentive travel professionals.
Registration is open now at SITEGlobal.com.
About the Author
Discover more from JUSTNOWNEWS®
Subscribe to get the latest posts sent to your email.
