Hall of Excellence, a permanent destination honoring the world’s most legendary athletes and entertainers, opened on June 20th at Fontainebleau Las Vegas.
The museum is the result of a rare collaboration between seven-time Super Bowl champion Tom Brady, sportscasting legend Jim Gray, and Frann Vettor-Gray. This collaboration showcases more than just memorabilia—it presents a once-in-a-generation collection of artifacts. The artifacts celebrate the relentless pursuit of greatness in both sports and entertainment.
A museum curated by icons
The exhibition includes a carefully preserved selection of rare and historic items. These include all seven of Tom Brady’s Super Bowl rings, Muhammad Ali’s fight gloves from 1966, and the bat Jackie Robinson used to break baseball’s color barrier in 1947. These pieces represent defining moments in 20th- and 21st-century history as celebrated in the Hall of Excellence.
Additional displays feature the Dream Team’s 1992 Olympic jersey, Kobe Bryant’s first nationally televised jersey, Tiger Woods’ ball from his first Masters win, and Billie Jean King’s iconic tennis dress. Visitors will also see Oprah Winfrey’s Presidential Medal of Freedom and Tony Award. Championship rings from the Las Vegas Aces and the Vegas Golden Knights are also displayed.
Narrated by legendary voices
This museum is structured as a self-guided audio experience, narrated by Academy Award winner Morgan Freeman. Additional narrators include Oprah Winfrey, Snoop Dogg, Marv Albert, Jim Nantz, Bob Costas, and others. These voices walk visitors through personal and cultural backstories tied to each item on display. Hall of Excellence visitors are immersed in storytelling through these narrations.
Guests can also experience the debut of will.i.am’s exclusive song “XLNC,” composed specifically for the exhibit. Through layered narration, music, and motion, this immersive format transforms the space into a live storytelling arena. The space blends sound and legacy into one cohesive journey.
An unmatched trophy collection
Inside the Trophy Room, visitors will encounter a lineup of world-famous honors. These include the Heisman Trophy, Vince Lombardi Trophy, MLB Commissioner’s Trophy, and the Larry O’Brien NBA Finals Trophy. Iconic awards from Wimbledon, U.S. Open Golf, and U.S. Open Tennis are also showcased.
Alongside these sports trophies are globally recognized entertainment awards, including Emmy®, GRAMMY®, Tony®, and Academy Awards®. This section powerfully illustrates the intersection of performance, legacy, and excellence across disciplines. This is a hallmark of Hall of Excellence.
Honoring legendary careers
The museum honors over a century of cultural and athletic transformation. Visitors will find artifacts tied to historic figures such as Joe Louis, Babe Ruth, LeBron James, Michael Phelps, and Serena Williams. They will also see items from Bill Russell, Simone Biles, Kareem Abdul-Jabbar, Lionel Messi, Jack Nicklaus, Usain Bolt, Annika Sörenstam, Roger Federer, and Pete Sampras.
Also included are tributes to iconic entertainers like Elvis Presley, The Beatles, and highly decorated coaches such as Don Shula. Other coaches include Bill Belichick and Vince Lombardi. Each display tells a layered story of excellence—one that resonates across generations and inspires reflection within the Hall of Excellence.
Designed for global audiences
Fontainebleau Las Vegas, known for its modern elegance, serves as the ideal location for this groundbreaking exhibit. The 67-story luxury resort is certified by the Green Building Initiative with three Green Globes. It is not only a cultural hub but also a sustainability-conscious venue.
The Hall is open daily from 10 a.m. to 8 p.m. Admission is $35 per person, $20 for guests 5-15 years old, and $30 for seniors, military, and Nevada residents. Guests may purchase tickets online or at the entrance. Those dining at the resort’s restaurants, visiting its retail shops, or enjoying the Lapis Spa or IGK Salon can validate valet parking. Hall of Excellence visitors will find convenient amenities during their visit.
A legacy preserved for generations
Hall of Excellence offers more than visual spectacle—it’s an enduring tribute to achievement, perseverance, and cultural influence. Each artifact is more than a relic; it represents an era, a triumph, and a deeply personal story.
Through curated storytelling, elite design, and immersive narration, the museum captures what excellence truly means in modern society. It empowers visitors of all ages to reflect on greatness—not just in terms of records, but in how those records were set.
The Hall of Excellence is now open to the public. Guests are encouraged to reserve ahead before peak season. This one-of-a-kind experience delivers history, emotion, and legacy in a way that elevates the standard for global exhibitions. The world has never seen anything like this Hall of Excellence.
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