Savoring Spain: A Culinary Journey at Mmm… Gusto España at the Fancy Food Show
The Fancy Food Show, held from January 19–21, brought together culinary innovators and food enthusiasts to celebrate global gastronomy. Among the highlights was Mmm… Gusto España, an immersive showcase of Spanish cuisine and culture. Hosted by Chef Matt Schuster of Canela Bistro in San Francisco, in collaboration with Beher, a leading name in Spanish charcuterie, the event offered an unparalleled deep dive into the flavors and craftsmanship of Spain.
The Legacy of Jamón Ibérico: A True Spanish Treasure
The centerpiece of Mmm… Gusto España was the exquisite Jamón Ibérico, a delicacy steeped in Spanish tradition. The event’s masterclass, “101: Where, What, Why, Who,” provided guests with an educational and sensory exploration of this iconic cured ham. Jamonero Rubén Bermejo and Bernado Hernandez of Beher captivated the audience with live demonstrations of hand-carving techniques, highlighting the artistry and skill required to prepare Jamón Ibérico.
Guests were treated to tastings of Beher’s premium products, including an 18-month-aged Jamón Ibérico and a 100% Iberian Acorn-Fed Chorizo. Each bite revealed the meticulous aging process and the exceptional quality of Beher’s offerings. The nutty, buttery flavor profile of the ham, combined with the bold, smoky richness of the chorizo, underscored why Jamón Ibérico is celebrated as one of the finest cured meats in the world.


A Culinary Experience Crafted by Chef Matt Schuster
Chef Matt Schuster’s culinary expertise was on full display as he curated a menu that paid homage to Spain’s rich gastronomic heritage. Each dish highlighted the versatility and quality of Spanish ingredients:
- Sous Vide Winter Vegetables with Iberico Chorizo: This innovative dish combined seasonal vegetables with the robust flavor of Jamón Ibérico, creating a harmonious blend of textures and tastes crafted by Chef Matt Schuster.
- Montadito of Chorizo de Ibérico: A delightful bite-sized creation that paired Tetilla cow’s milk cheese with shaved radish salad and piparra pepper, offering a balanced and flavorful experience.
- Pan Tumaca: A simple yet iconic dish of grated tomato on crusty bread, elevated with premium Spanish extra virgin olive oil. The freshness of the ingredients and the quality of the olive oil made this dish a standout.

Beher: A Legacy of Excellence
Beher, one of Spain’s most renowned charcuterie producers, played a central role in the event. Known for their commitment to tradition and quality, Beher sources their Iberian pigs from carefully maintained pastures, ensuring the animals are acorn-fed to produce the highest-quality meat. This attention to detail is evident in every slice of their Jamón Ibérico as part of a culinary experience.
Rubén Bermejo, an expert jamonero, shared insights into the unique curing process and the history behind Beher’s products. From the delicate marbling of the ham to the bold, smoky notes of the chorizo, every product reflected Beher’s dedication to preserving Spain’s culinary traditions.

Day Two Highlights at the Fancy Food Show
On the second day of the Fancy Food Show, Mmm… Gusto España continued to captivate attendees with its dynamic offerings. The event emphasized Spain’s unique ability to blend tradition with innovation, showcasing how time-honored techniques can be reimagined for modern palates.
Beher’s interactive exhibits drew significant attention, allowing attendees to witness the precision of hand-carving Jamón Ibérico up close. Chef Matt Schuster, known for crafting culinary experiences, also hosted additional tastings, offering new interpretations of Spanish classics while maintaining authenticity. The event underscored the importance of cultural exchange in culinary artistry, inspiring guests to explore Spain’s diverse flavors further.

The Allure of Spanish Gastronomy
The evening was a testament to Spain’s culinary brilliance, demonstrating how simple, high-quality ingredients can transform into unforgettable dishes. Events like Mmm… Gusto España not only celebrate the art of food but also foster a deeper appreciation for the cultural narratives behind each dish in a culinary experience crafted by Chef Matt Schuster.
Spain’s culinary identity, with its focus on regional ingredients and artisanal preparation methods, continues to inspire chefs and food lovers worldwide. By featuring chefs like Matt Schuster and brands like Beher, the Fancy Food Show brought a slice of Spain to life, leaving attendees with a lasting impression of the country’s rich gastronomic heritage.

Looking Ahead
As the Fancy Food Show wrapped up day two, the success of Mmm… Gusto España reaffirmed the global appeal of Spanish cuisine. From the meticulous artistry of Jamón Ibérico to the creative interpretations of traditional dishes, the event celebrated the timeless and evolving nature of Spanish gastronomy. For those who experienced it, Mmm… Gusto España was more than a tasting—it was a journey into the heart of Spain’s culinary soul, brilliantly crafted by Chef Matt Schuster.



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