New York sets the stage again.
NAB Show New York returns to the Javits Center on October 22–23 with a sharp focus on broadcast innovation, AI in newsrooms, the creator economy, live sports, and next-gen production. Attendees will find big-name keynotes, new tracks, and hands-on training that translate directly to real-world workflows and revenue.
Keynotes that tap the moment
This year’s program meets a pivotal sports moment head-on. As excitement builds for next year’s North America-hosted FIFA World Cup, U.S. Soccer leaders Catherine Newman and David Wright will unpack media strategy, partnerships, digital platforms, and the craft of building fandom in a dense sports landscape. The conversation targets what every publisher and rights holder needs now: growth, engagement, and sustainable monetization.
Day two keeps the spotlight on community building. Smosh CEO Alessandra Catanese will break down how exclusive content, live streams, and direct engagement can turn audiences into loyal customers. Expect practical takeaways on formats, cadence, and creator-brand alignment that scale.
What’s new in 2025
A new editorial track, The Future of Journalism, lands on October 22. Sessions examine how AI and automation reshape newsgathering, production, and distribution while addressing business models that support public-service reporting. Speakers include Oliver Darcy, Sara Fisher, Amy Freeze, Thomas Germain, Curtis LeGeyt, and Mark Lukasiewicz. The aim is clear: protect trust, speed workflows, and sustain news.
Creator Day arrives on October 23 to spotlight the evolving creator economy across entertainment, news, and sports. Leaders from LTK, Wasserman Creators, and Audible will map how creators drive partnerships and revenue. Meanwhile, Puff Media will demo live TikTok shopping features and host on-site collabs between brands and creators so attendees can see new commerce paths in action.
Programming that levels up teams
Radio + Podcast Interactive Forum (Oct. 22) convenes leaders in programming, tech, marketing, and monetization. Topics include AI’s rising influence, data-driven revenue, social-first storytelling, and niche content strategies that convert.
Local TV Strategies, produced with TVNewsCheck, gathers group heads and futurists for one day on new revenue streams, content playbooks, and tech efficiencies. Executives from Graham Media Group, E.W. Scripps, Sinclair, Tegna, Nexstar, FanDuel Sports Network, Fox Corp., and flagship stations will share how they are positioning for 2026.
Post|Production World New York (Oct. 22–23), in partnership with Future Media Conferences, provides hands-on training for editors, producers, motion designers, and creators. Sessions help teams standardize workflows, master new tools, and ship higher-quality work faster.
On the exhibit floor
The show floor features 222 companies, including 65 first-time exhibitors. Notable brands include Amagi, Avid, B&H Photo, Blackmagic Design, Canon U.S.A., Chyron, Dell Technologies, Evertz, Fujifilm, Grass Valley, Haivision, Harmonic, IBM Aspera, Imagine Communications, LocaliQ, Panasonic Connect, Ross Video, Synamedia, Western Digital, and WideOrbit. Therefore, buyers can compare full pipelines—from capture to cloud to distribution—without leaving the hall.
Because many product cycles now move on a software cadence, attendees should plan time for update roadmaps and workflow demos. Consequently, conversations on IP transport, HDR, REMI, edge compute, and AI-assisted edit and QC will be rich and practical.
Awards and community
The NAB Marconi Radio Awards dinner returns on Tuesday, October 21, at the Edison Ballroom, celebrating excellence and achievement across U.S. radio. Industry leaders, station teams, and talent gather to honor innovative programming and service to local communities. As always, the event doubles as a powerful networking window ahead of the show’s opening.
Who should attend
Content creators, producers, broadcast engineers, marketers, and brand storytellers will all find targeted value. Sports media teams can stress-test fan engagement tactics. News leaders can evaluate AI guardrails and automation that protect standards while saving time. Independent creators gain playbooks on community monetization and platform diversification. Vendors benefit as well by aligning demos to concrete buyer outcomes.
Plan your visit
NAB Show New York takes place Wednesday and Thursday, October 22–23, 2025, at the Javits Center. Registration for press and attendees is open, and the press resources page offers news releases, media kits, creative assets, and style guides. Because schedules can fill fast, early booking for sessions, trainings, and floor time is recommended. Add the keynotes to a personal calendar, then build a track around journalism, creators, or post to match specific goals.
For teams traveling together, set measurable targets before arrival. For example, shortlist three vendors to evaluate, two sessions to debrief, and one workflow to pilot within 30 days. As a result, the show turns into an implementation plan rather than a highlight reel.
Why it matters now
Audiences are fragmenting, platforms are shifting, and automation is accelerating. Yet the fundamentals still decide outcomes: trusted reporting, compelling stories, efficient pipelines, and communities that care. This year’s program is designed to deliver those fundamentals, from strategy to toolkits, on a timeline that matches industry change. Therefore, the two-day format concentrates insights, makes decisions faster, and helps teams move from idea to execution.
For East Coast creators and national brands alike, the message is straightforward. Come to learn, test, and leave ready to act—because the next season starts now.
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