LAS VEGAS — A new landmark is now shining over the Las Vegas Strip as YESCO has completed a massive marquee for Caesars Palace at the corner of Las Vegas Boulevard and Flamingo Road.
The project brings a bold new visual element to one of the city’s most recognizable resorts. Designed, engineered, fabricated and installed by YESCO in partnership with Branded Cities, the sign combines modern digital technology with the classic grandeur associated with Caesars Palace.
The new structure is impossible to miss.
Standing 210 feet tall and 62 feet wide, the marquee towers above one of the busiest intersections in Southern Nevada. The sign features Mitsubishi Diamond Vision LED technology with a 16mm pixel pitch, allowing it to display bright and detailed content throughout the day and night.
Designed to capture attention
The new marquee was strategically positioned to maximize visibility for both drivers and pedestrians traveling along the Strip.
Additionally, the structure includes illuminated Caesars Palace channel letters, halo-lit dimensional logos and large digital display surfaces. These elements create a striking presentation while maintaining the resort’s iconic identity.
The digital displays will showcase Caesars Palace branding and provide opportunities for out-of-home advertising.
As a result, the marquee serves both a marketing and entertainment purpose.
Continuing a Las Vegas tradition
For more than a century, YESCO has helped shape the visual landscape of Las Vegas through some of the city’s most famous signs and displays.
Company leaders say the Caesars Palace project continues that tradition.
“For four generations, we’ve designed and fabricated some of the most prominent marquees and icons that define the Strip’s visual identity,” said Jeff Young, executive vice president of YESCO.
He noted that signs are an important part of the Las Vegas experience because they create excitement and spectacle for visitors from around the world.
The new installation reflects the city’s ongoing investment in large-scale attractions and entertainment infrastructure.
A modern addition to an iconic resort
Caesars Palace has welcomed visitors to the Strip since 1966 and remains one of Las Vegas’ most recognizable destinations.
The new marquee complements the resort’s architecture while introducing cutting-edge digital technology.
The project helps ensure Caesars Palace maintains a strong presence in an increasingly competitive entertainment market.
Visitors traveling through the heart of the Strip can now experience one of the newest additions to Las Vegas’ famous skyline.
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