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Outernet London’s Partnership with Legends Global Boosts Visitor Experience

Outernet London has formed a long-term partnership with Legends Global, enhancing its status as the UK's most visited cultural attraction. The collaboration aims to improve venue management, expand cultural programming, and connect brands with a vast audience. This strategic alliance positions Outernet for growth, blending technology with live cultural experiences.

Editorsdesk Otto M. January 27, 2026 3 min read

A major move for London’s most visited cultural attraction

Outernet London has announced a long-term partnership with Legends Global, marking a major step forward for both brands. The agreement brings together the UK’s most visited cultural attraction and one of the world’s leading venue and hospitality groups.

Outernet London continues to grow at pace. Since opening, it has drawn more visitors than any other cultural destination in the UK. Now, this partnership adds global experience and scale to its future plans. At the same time, the deal strengthens Legends Global’s footprint in London, where the company already works with several landmark venues.

Legends global expands its role in central london

Through the partnership, Legends Global will provide full venue management services across all Outernet spaces. These services include daily operations, live programming, premium sales, partnerships, and food and beverage strategy. As a result, Outernet aims to raise the guest experience at every level.

The agreement covers several high-profile venues. These include HERE, a 2,000-capacity space and the largest new venue built in central London since the 1940s. It also includes The Lower Third, a grassroots music venue that supports emerging artists. Together, these spaces allow Outernet to host both major acts and rising talent.

Beyond live venues, Outernet stands out for its digital scale. The district features the Now Building, home to four-storey, floor-to-ceiling wraparound screens spanning 23,000 square feet. In addition, Now Trending offers a more intimate digital canvas. Several smaller pop-up spaces complete the district, each powered by advanced screen technology.

A music stage featuring a drum set illuminated with blue lighting, surrounded by amplifiers and sound equipment in a contemporary space.

Interior of a rustic venue featuring exposed brick walls, a small stage, and a wooden floor. There's a round table with four chairs in the foreground, and a vintage microphone stand and speaker to the side.

A partnership built on experience and reach

Legends Global brings a vast international network to the partnership. The company works with more than 450 venues worldwide. Each year, it supports over 20,000 events and welcomes more than 165 million guests across sports, music, entertainment, and attractions.

In London, Legends Global already partners with Olympia London, Wembley Arena, and Emirates Stadium. With Outernet London now added, the company deepens its role in the capital. This move also reflects London’s growing demand for immersive and technology-driven entertainment.

Together, the two organizations plan to focus on operational excellence. They also aim to expand Outernet’s live music and cultural programming. A dedicated in-house programming team from Legends Global will help develop a regular calendar of diverse events. Therefore, visitors can expect a broader mix of performances and experiences throughout the year.

New opportunities for brands and audiences

The partnership also unlocks new commercial opportunities. Legends Global’s sponsorship and partnerships team will work closely with Outernet to connect brands with its vast audience. Currently, Outernet attracts more than 80 million visitors each year. In addition, it reaches an estimated 1.5 billion people through social and earned media.

Premium sales strategy also forms a key part of the agreement. Alongside this, Legends Global will lead the evolution of Outernet’s food and beverage offering. The goal is to improve choice, quality, and flow for guests across all venues and events.

Philip O’Ferrall, CEO of Outernet, said the partnership marks a major milestone. He noted that Legends Global brings an unmatched track record. As Outernet enters its next phase, the collaboration creates new chances to deliver data-led, interactive experiences for both brands and visitors.

Chris Bray, President Europe at Legends Global, highlighted Outernet’s innovation and location. He described it as a unique destination that blends music heritage with cutting-edge technology in the heart of London. He added that Legends Global looks forward to adding value and supporting Outernet’s long-term journey.

Looking ahead

The new partnership is now in effect, Outernet London positions itself for continued growth. By combining technology, live culture, and global expertise, the district aims to set a new standard for immersive entertainment in the city.