Global Leaders Prepare for 2026 Gathering
Registration is now open for the 2026 SITE Global Conference, taking place February 12–15, 2026 at The Ritz Carlton Abu Dhabi, Grand Canal. This annual meeting brings together leaders from across the incentive travel industry.
Because SITE focuses on reward-driven travel and strategic performance, the event plays a key role in shaping global business practices.
Each year, the conference attracts more than 750 professionals. Attendees come from supply and demand sectors, creating a balanced and productive environment. The culture is welcoming, diverse, and driven by shared purpose.
Strong Vision for Incentive Travel
Annette Gregg, CEO of SITE, explained the impact of the event. She said that the SITE Global Conference is the place where the community accelerates the future of incentive travel.
She added that the 2026 program will focus on insight, application, and clear outcomes. The goal is to offer ideas that attendees can use right away to strengthen their programs.
The agenda will also highlight the business case for incentive travel. Evidence of measurable ROI and case studies will show how travel rewards build loyalty, trust, and culture.
Because companies seek value and proof, this year’s content will offer strong tools for decision-makers.
Abu Dhabi Offers a Dynamic Setting
Abu Dhabi provides an ideal location for this event. The city blends modern facilities, seamless access, and world-class hospitality. It offers coastal beauty, rich culture, and diverse cuisine.
These elements help create an environment that inspires creativity and builds strong partnerships.
Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau, said that hosting the event reinforces the emirate’s role as a global business hub. He noted that Abu Dhabi continues to invest in venues, connectivity, and service.
As a result, the destination helps delegates enjoy both productivity and meaningful experiences.
Content Designed for a Changing Industry
The conference will explore major forces shaping the future of incentive travel.
Sessions will look at business models in a market moving toward two trillion dollars by 2032. Leaders will receive practical guidance on rising costs, value shifts, and long-term revenue planning.
Because stability matters, the program also examines climate risk, geopolitics, and digital threats. These topics help leaders build trust, safety, and resilience.
Talent development will be another key theme. With four generations in the workforce, companies need new tools for hiring, training, and retaining top performers.
Technology, Wellness, and Purpose
Technology will be woven throughout the agenda. Applied sessions on AI, automation, and data will show how to use tools responsibly while improving efficiency and personalization.
Furthermore, sustainability and wellness will be integrated into all sessions. These elements support clarity, restoration, and long-term impact.
Purpose-driven programming ensures that the SITE Global Conference delivers both inspiration and practical value.
Global Hosting Plans Confirmed
The 2026 event is supported by Abu Dhabi Convention and Exhibition Bureau and The Ritz Carlton Abu Dhabi Grand Canal. SITE has also confirmed future conference locations. Canada will host the 2027 conference in March, with the city revealed on the final day of this year’s event. Australia will host the 2028 conference in February.
Early booking is recommended to secure preferred rates. Registration is open at siteglobal.com/event/site-global-conference-2026/.
Because the agenda blends strategy, insight, and global connection, the 2026 SITE Global Conference is expected to deliver powerful value for every attendee. It will also help guide the future of the SITE Global Conference and the global incentive travel community.
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