2024 SEMA Show Kickoff Breakfast: Celebrating Innovation and Industry Progress
The 2024 SEMA Show officially kicked off with its much-anticipated annual Kickoff Breakfast, bringing together the global automotive aftermarket community at the Paradise Event Center in the Westgate Las Vegas Resort & Casino. This longstanding tradition marks the beginning of SEMA Week, where automotive enthusiasts, industry leaders, and innovators unite to celebrate advancements and set the stage for the future of the automotive sector.

A Global Gathering of Innovation and Passion
The Kickoff Breakfast, held this morning, drew hundreds of exhibitors and attendees from all over the world. It was a celebration of the passion and innovation that drives the automotive aftermarket industry forward. The event sets the tone for the SEMA Show, offering an environment ripe for networking, idea exchange, and forging new partnerships. The atmosphere was filled with excitement as industry professionals gathered to explore the latest trends, technology, and products that will influence the market for years to come.
New Product Awards: Recognizing Excellence
Hosted by automotive icon Jarod DeAnda, the Kickoff Breakfast also included the prestigious New Product Awards ceremony. These awards recognize cutting-edge automotive products and technologies that make significant contributions to the aftermarket sector. The New Product Awards highlight the creativity, ingenuity, and technical prowess of companies dedicated to shaping the future of automotive design and technology. This year’s winners demonstrated how the industry continues to push boundaries with innovative solutions that meet the ever-evolving needs of car enthusiasts and professionals alike.
In addition to the product awards, the prestigious Manufacturer of the Year and Channel Partner of the Year awards were announced, honoring the companies and organizations that have made a lasting impact in the industry.
Special Conversation with Car Culture Icons
As a treat for attendees, the event featured an exclusive conversation between two prominent figures in car culture: renowned comedian and car enthusiast Jay Leno and popular automotive influencer Tavarish. Leno, attending his 20th SEMA Show, shared his passion for cars, industry insights, and observations about the future of car culture. The lively discussion between these two automotive icons was a highlight for many attendees, providing an entertaining yet informative look into the ever-changing automotive landscape.
A Week of Innovation, Networking, and Discovery
The Kickoff Breakfast was just the beginning of what promises to be an unforgettable SEMA Week. Attendees can look forward to an exciting lineup of new product launches, thrilling motorsports demonstrations, and an array of networking opportunities designed to connect professionals across all sectors of the automotive aftermarket industry. Throughout the week, the focus will be on relationship-building, sharing knowledge, and discovering new technologies that will shape the future of automotive innovation.
Tom Gattuso, Vice President of Events for SEMA, summed up the significance of the Kickoff Breakfast: “The Kickoff Breakfast is one of the most anticipated events each year, offering a chance for prominent automotive community members to come together and celebrate what makes our industry so unique — the relentless drive to innovate and improve.”
What’s Next at the 2024 SEMA Show?
The 2024 SEMA Show is set to be a thrilling experience for industry professionals and car enthusiasts alike. From incredible custom builds and new product releases to exhilarating motorsports demonstrations and industry networking, this year’s event is shaping up to be one of the most exciting in the show’s history. SEMA Week emphasizes innovation and collaboration, providing a unique platform for industry professionals to connect and explore the future of the automotive aftermarket sector.
For more information on the 2024 SEMA Show or to register, visit SEMAShow.com. Don’t miss out on the chance to be part of the industry’s biggest event of the year.
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