SITE has announced Puerto Rico as the host destination for SITE Classic 2026, taking place from August 24 to 27, 2026. The event will unite leaders from across the incentive travel world for four days of education, connection, and discovery. Since 2007, SITE Classic has been both a premier gathering for senior professionals and the main fundraising event of the SITE Foundation. Each year, more than 270 buyers, suppliers, and executives gather at an inspiring destination to share ideas, strengthen relationships, and shape the future of incentive travel.
A New Era for SITE Classic in Puerto Rico
SITE Classic 2026 Puerto Rico will deliver an engaging mix of education, peer discussions, and destination exploration. The program follows SITE’s four guiding pillars: connect, learn, discover, and shape. These values ensure that business insights, local culture, and community connection work together to create a lasting impact. Jorge Pérez, CEO of Discover Puerto Rico, expressed his enthusiasm. “We couldn’t be more thrilled to host SITE Classic 2026 in Puerto Rico. This is a milestone for our island and for our meetings and incentives community. The incentive travel segment continues to grow, and we are eager for industry leaders to experience the culture, venues, and warmth that make Puerto Rico unique.”
Why Puerto Rico is the Perfect Choice
Puerto Rico combines accessibility, modern infrastructure, and authentic hospitality. Therefore, it is the ideal destination for SITE Classic 2026 Puerto Rico. Attendees will enjoy the perfect mix of business and leisure while exploring the island’s rich culture and stunning landscapes. Annette Gregg, CEO of SITE, noted how closely the destination aligns with the organization’s mission. “Puerto Rico has a vibrant culture, a strong sense of welcome, and a story that reflects what SITE Classic stands for. Over four days in August, we will bring together leaders to build connections, exchange ideas, and experience the destination. Our goal is to inspire action and reinforce the value of incentive travel.”
Supporting the Future of Incentive Travel
In addition, SITE Classic 2026 Puerto Rico supports the SITE Foundation’s long-term mission. Proceeds from the event’s live and silent auctions fund research, scholarships, and professional development programs. Since 1987, the SITE Foundation has reinvested more than ten million dollars into initiatives that strengthen the incentive travel industry and nurture future leaders. As Ed Carey, Chief Sales Officer for Discover Puerto Rico, stated, “SITE Classic is an incredible opportunity to show how Puerto Rico delivers Return on Experience. It offers accessibility, diverse experiences, and adventures that make every program unforgettable.”
How to Get Involved
Hosted Buyer applications for SITE Classic 2026 Puerto Rico are open until February 27. Interested suppliers and participants can contact Samantha Nicastro, Head of Business Development and Partnerships, at snicastro@siteglobal.com for details. Because demand is high, early applications are recommended.
About Discover Puerto Rico
Discover Puerto Rico is a private, not-for-profit destination marketing organization that promotes the island as a top travel destination. Its mission is to increase prosperity by highlighting Puerto Rico’s diversity, culture, and unique experiences for both leisure and business travel. Working with partners across the tourism sector, it supports sustainable growth within the island’s visitor economy. More information is available at DiscoverPuertoRico.com.
About SITE Classic
Since its debut in 2007, SITE Classic has brought together incentive travel professionals in inspiring destinations around the world. Each year, senior leaders and decision-makers gather for education, networking, and workshops designed to strengthen the global community and highlight the power of incentive travel.
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