SoolNua leadership transition, business events advisory, MICE industry innovation
Dublin, Ireland – February 5, 2025 – SoolNua, the renowned business events advisory firm, begins an exciting new chapter as industry experts Aoife McCrum and Gráinne Ní Ghiollagáin take over as joint Owners and Managing Partners. Their leadership marks a bold shift, ensuring continued innovation and excellence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. This marks a significant moment for SoolNua leadership transition in the business events advisory realm.
A New Vision for SoolNua
Business events pioneers Patrick Delaney and Pádraic Gilligan founded SoolNua in 2014. Over the years, the firm has earned a global reputation for cutting-edge strategy, marketing, and training solutions. True to its name, meaning “new eye,” SoolNua embraces fresh perspectives and creative thinking. With McCrum and Ní Ghiollagáin leading, the firm is set to expand its impact by offering expert consultancy to destinations, hotels, venues, MICE agencies, and associations worldwide, marking a transformative SoolNua leadership transition business events advisory.
“We’re honoured to take ownership of SoolNua and build on the extraordinary legacy Patrick and Pádraic created,” McCrum said. “With a fresh perspective, we are eager to shape SoolNua’s future, drive innovation, and deliver exceptional value for our clients. SoolNua leadership transition business events advisory will guide us in these efforts.”
A Women-Owned Legacy Committed to DEI
As a women-owned business, SoolNua remains dedicated to diversity, equity, and inclusion (DEI) — values that have been central to its mission since day one. With this SoolNua leadership transition business events advisory focus, the firm reinforces its commitment.
“SoolNua has a reputation built on passion and personality,” Ní Ghiollagáin added. “We are excited to carry this forward and strengthen our role as innovators in the business events space.”
McCrum, an advertising and marketing specialist, has shaped SoolNua’s brand and reputation since its inception. Ní Ghiollagáin, who joined five years ago, transitioned from pharmacy to develop extensive MICE industry experience. Their combined expertise ensures that SoolNua continues to lead in strategic consultancy, helping clients thrive in an evolving global market.
Founders to Remain in Strategic Roles
Although Delaney and Gilligan are stepping back from daily operations, they will still influence SoolNua’s future. Delaney will act as an advisor, selectively contributing to key projects. Meanwhile, Gilligan will remain involved in operations, providing strategic guidance and mentorship during this SoolNua leadership transition business events advisory phase.
The Future of SoolNua
Under the leadership of McCrum and Ní Ghiollagáin, SoolNua is set to expand its reach and drive long-term growth on a global scale. Their leadership will push the boundaries of business events strategy, ensuring clients receive top-tier expertise and innovative solutions.
For more details about SoolNua and its services, visit www.soolnua.com.
About SoolNua
Founded in 2014, SoolNua is a specialist business events advisory firm helping destinations, hotels, venues, MICE agencies, and associations grow through expert strategy, marketing, and training. Based in Ireland, SoolNua is globally recognized for its innovative approach and commitment to excellence Just Now News.
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