Toyota Dazzles at SEMA 2024 with Adventure-Ready Concepts and Custom Builds for Active Lifestyles
Las Vegas, NV – November 9, 2024 — Toyota captivated fans and industry experts alike at the 2024 SEMA Show, showcasing an exciting array of adventure-ready concepts and lifestyle builds that push the limits of innovation. The exhibit, held in Las Vegas from November 5-8, highlighted Toyota’s commitment to active lifestyles, performance, and customization options for its trucks, SUVs, and GR performance lineup.
Highlights from Toyota’s SEMA 2024 Lineup
Toyota’s display featured custom builds designed for action and adventure, giving attendees a firsthand look at some of the brand’s most exciting new concepts:
- 4Runner TRD Surf Concept – A custom 4Runner designed with beachgoers and surf enthusiasts in mind, ready to handle coastal adventures with ease.
- CALTY Land Cruiser ROX – A rugged reimagining of the iconic Land Cruiser, designed by CALTY to blend vintage charm with modern off-road prowess.
- GR86 Rally Legacy Concept – Inspired by Toyota’s rally heritage, this concept captivated fans of performance with a build that was as rugged as it was stylish.
- Tacoma TRD ProRunner Race Concept – A race-inspired Tacoma built to tackle the toughest terrains with TRD precision and style.
- Ultimate Tailgate Tundra – Equipped with everything for the perfect tailgate, this Tundra was a crowd favorite for sports and outdoor enthusiasts.
- Toyota RAV-X Concept – A RAV4 customized for overland adventures, blending everyday practicality with Toyota’s go-anywhere capability.
- Suprabird Tribute – A nod to Toyota’s racing history, showcasing the Supra’s iconic design with a thrilling tribute build.
Walkthrough and Celebrity Appearances
Toyota’s exhibit included a special walkthrough hosted by TV personality Rutledge Wood, who gave fans an in-depth look at each concept and build. Toyota fans also had the opportunity to meet Wood and catch exclusive insights from key Toyota representatives, including:
- Owen Peacock, Toyota’s General Manager of Marketing and Communications
- Kevin Hunter, President of Calty Design Research
- Faye Hadley, automotive expert and TV personality
These appearances added a personal touch, allowing attendees to connect with Toyota’s team and gain a deeper appreciation for the brand’s adventurous spirit.
Toyota Accessories and Innovations
Toyota showcased its latest accessory offerings, spotlighting the Toyota Accessories Portfolio (AAP) for the Tundra, RAV4, 4Runner, and more. Popular products like the new Forged Billet Upper Control Arm Kit demonstrated Toyota’s commitment to enhancing durability and versatility, especially for drivers seeking a customized, adventure-ready lifestyle.
Toyota’s Legacy and Vision for the Future
Toyota’s strong presence at SEMA aligns with its dedication to innovation and sustainability. With over 34 million vehicles produced in the U.S. and a workforce of 49,000 strong, Toyota continues to lead the automotive industry in next-generation mobility. By 2025, Toyota’s new plant in North Carolina will bolster its electric vehicle lineup, adding to its 30 electrified options.
As part of its broader mission, Toyota also invests in social impact initiatives like the Driving Possibilities program, which supports innovative educational opportunities in underserved communities near Toyota’s U.S. operations.
For full coverage of Toyota’s showcase and exclusive media from the SEMA 2024 event, visit ToyotaNewsroom.com Just Now News.Press.
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