Women in Tech SEO Festival will return to the Barbican Centre for its fifth edition, bringing together marketing and search professionals for a full day of education, networking, and community engagement.
Hosted in the Barbican Hall, the festival will focus on emerging trends shaping search and digital marketing while offering career development opportunities. Organisers expect strong attendance as the event continues to expand its influence across the global SEO community.
A full day focused on learning and industry insight
The festival programme will centre around four key themes: Analyse, Advance, Innovate, and Empower. Throughout the day, speakers will examine the evolving search landscape and discuss practical strategies for building visibility, trust, and long-term growth.
Sessions will explore topics such as AI-driven search, generative information retrieval, and “agentic” user journeys. In addition, speakers will explain how data supports stakeholder buy-in and demonstrate frameworks for building purposeful content strategies. Discussions will also examine the growing role of platforms like Reddit in shaping authentic brand engagement.
Career development remains a major focus of the event. Therefore, the programme includes sessions addressing confidence, resilience, leadership, and professional growth within the technology and marketing sectors.
Community experience enhanced by venue and hospitality
Attendees will receive refreshments and lunch throughout the conference, provided by the Barbican’s in-house catering team, Searcys. The event will conclude with networking and celebrations at an after-party inside the venue’s iconic Barbican Conservatory.
Francesca Pacinella, Account Manager at Barbican Business Events, said the venue takes pride in hosting the festival. She noted that the event creates an atmosphere of inclusion, collaboration, and learning, which aligns closely with the Barbican’s mission to support community-focused gatherings.
Festival founder Areej AbuAli described the return to the Barbican as a natural fit. She explained that the venue supports both the scale and energy of the event while allowing attendees to build meaningful professional connections.
Long-term partnership strengthens event growth
Organisers expect Women in Tech SEO Festival to continue hosting events at the Barbican through at least 2028. The ongoing partnership reflects both the success of the conference and the venue’s ability to support large-scale professional events.
The Barbican remains one of the world’s leading arts and conference destinations. Opened in 1982 by Queen Elizabeth II, the venue hosts meetings, performances, exhibitions, and creative learning programmes throughout the year. More than one million visitors attend events at the centre annually.
Operated by the City of London Corporation, the Barbican continues to serve as a global hub for cultural and professional events. Its conference facilities can accommodate meetings ranging from small executive sessions to gatherings of more than 2,000 delegates.
Industry impact and future outlook
Women in Tech SEO Festival continues to expand its influence by promoting diversity and professional development within the technology and marketing industries. As search technology evolves rapidly, the conference provides a platform for sharing knowledge, building networks, and supporting career advancement.
By combining education, community, and cultural engagement, the festival reinforces its role as one of the leading events dedicated to women in the search and digital marketing sectors.
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