ANDMORE announced a major rebrand of its temporary exhibits program this week, unveiling the new name “First Finds” ahead of its Summer 2026 debut at major trade events in Atlanta and Las Vegas.
The new branding will officially launch during Atlanta Market and Atlanta Apparel from June 9-14, followed by Las Vegas Market from July 26-30.
Company leaders said the rebrand reflects how buyers already use temporary exhibits — as destinations to discover new brands, emerging products, and early-access trends before they reach wider retail markets.
New Name Focuses on Product Discovery
For years, temporary exhibits have served as launch spaces for emerging businesses and startup brands across the wholesale market industry.
ANDMORE officials said the “First Finds” name better captures the excitement and urgency buyers experience while exploring new collections and products.
“Buyers come to market to discover what’s next — and First Finds puts that experience front and center,” said Amory Wooden.
He added that the rebrand focuses heavily on helping buyers discover products before they become widely available.
Feedback Helped Shape Rebrand
ANDMORE said the new concept developed through extensive conversations with both exhibitors and buyers.
According to company officials, feedback revealed that temporary exhibits already functioned as important “real-world incubators” for emerging businesses.
However, many participants felt the previous branding did not fully reflect the role these exhibits play in driving trends and product discovery.
As a result, the company redesigned the experience around accessibility, flexibility, networking, and curated discovery.
Curated Neighborhoods Planned for Markets
Under the new First Finds concept, thousands of product lines will be grouped into curated neighborhoods organized by category and design style.
Organizers said the layout aims to improve navigation while making it easier for buyers to discover new brands efficiently across large market floors.
The company also plans to introduce expanded activations, networking opportunities, and on-site programming tied to the rebrand.
Because modern retail buyers increasingly seek unique and trend-focused inventory, wholesale markets continue evolving into more experience-driven environments.
Atlanta and Las Vegas Markets Draw Global Buyers
ANDMORE operates several of the largest wholesale trade events in the United States.
Atlanta Market attracts retailers, interior designers, and buyers from more than 60 countries each year.
Meanwhile, Las Vegas Market welcomes buyers from all 50 states and over 80 countries.
The markets feature products across furniture, home décor, gifts, apparel, outdoor living, accessories, and specialty categories.
Because the events connect manufacturers directly with retailers and designers, they remain major drivers of product trends throughout the home and fashion industries.
Trade Show Industry Continues Evolving
The rebrand comes as the trade show and wholesale market industry continues adapting to changing buyer expectations.
Industry analysts say attendees increasingly want immersive experiences, curated product discovery, and stronger networking opportunities during large-scale markets.
As a result, operators continue redesigning exhibit spaces to feel more approachable, interactive, and trend-focused.
ANDMORE leaders said First Finds aims to strengthen the connection between exhibitors and buyers while creating a more energetic atmosphere across market floors.
Las Vegas Market Prepares for Summer Return
The Summer 2026 edition of Las Vegas Market will take place at World Market Center Las Vegas later this summer.
Officials expect the debut of First Finds to become one of the featured additions during the event.
Industry professionals can now register for upcoming market events through ANDMORE’s official websites.
Event Information
ANDMORE
🌐 https://www.andmore.com
Las Vegas Market
📍 World Market Center Las Vegas
🌐 https://www.lasvegasmarket.com
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