LONDON — BMA House is encouraging event planners to rethink what happens after a conference ends, emphasizing the value of informal networking and relationship-building opportunities that continue beyond the final presentation.
The historic Bloomsbury venue believes organizations can gain more value from in-person gatherings by creating additional opportunities for delegates to connect after the formal agenda concludes.
As hybrid and remote working remain common across many industries, face-to-face events have become increasingly important. Consequently, organizations are looking for ways to maximize the benefits of bringing people together.
Rather than ending a conference at 5 p.m. and sending attendees home, many planners are now exploring relaxed social formats that encourage continued conversations and stronger professional relationships.
Networking remains a key priority
BMA House reports growing interest in post-event experiences that allow delegates to engage in a less structured environment.
Popular options include drinks receptions, summer networking sessions, courtyard games and wellbeing-focused gatherings. Additionally, organizers are increasingly requesting low- and no-alcohol social events that appeal to a wider range of attendees.
The venue’s private Courtyard, Garden and historic indoor spaces provide flexible settings for these activities.
As a result, delegates can continue discussions sparked during the conference while building new professional connections.
Venue Manager Hannah Robinson said some of the most valuable conversations often occur after the formal program ends.
“The formal programme may finish at five, but the value of bringing people together does not have to stop there,” Robinson said.
She noted that informal settings often encourage more open discussions and stronger engagement among attendees.
In-person events carry greater significance
Many organizations now operate across hybrid or fully remote teams. Therefore, conferences and meetings often serve as rare opportunities for colleagues and members to gather in person.
BMA House believes event planners should view these occasions as more than information-sharing exercises.
Instead, the venue encourages organizers to focus on building culture, strengthening community and fostering a sense of belonging.
Extending an event by a few hours can create memorable experiences that attendees remember long after the conference ends.
Robinson said organizations are placing greater value on meaningful human interaction.
She explained that many planners are seeking ways to create stronger engagement without significantly increasing costs.
Complimentary summer offer adds value
To support event planners, BMA House is offering complimentary room hire until 6 p.m. throughout the summer months, subject to availability.
The offer allows organizations to extend meetings and conferences without adding substantial expenses to their event budgets.
Additionally, the venue’s central London location helps simplify logistics.
Located near King’s Cross, Euston and Russell Square, BMA House enables delegates to remain on-site after the conference rather than relocating to another venue.
This convenience helps maintain momentum and often leads to higher participation in networking activities.
Historic venue blends heritage and sustainability
BMA House remains one of London’s most distinctive event venues.
The Grade II-listed property features a private courtyard, botanical garden and a variety of flexible meeting spaces. The British Medical Association has occupied the building since 1925.
The venue has earned recognition for its sustainability initiatives. Programs include zero-waste practices, sustainable catering options and tools that help clients reduce the environmental impact of their events.
As organizations continue searching for meaningful ways to bring people together, BMA House believes extending the conversation beyond the conference room may be one of the most valuable investments event planners can make.
Business Information
Tavistock Square
Bloomsbury, London WC1H 9JP
United Kingdom
Website: bmahouse.org.uk
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