DEMA Show 2026 has officially opened registration for its milestone 50th anniversary event, bringing together diving, travel, and water sports professionals from around the world this November in New Orleans.
The annual event will take place Nov. 3-6, 2026, at the Ernest N. Morial Convention Center and is expected to attract thousands of industry leaders, exhibitors, retailers, media professionals, and travel partners.
Organizers announced this week that media registration is now open alongside discounted hotel booking options for attendees reserving rooms within the official DEMA Show hotel block.
DEMA Show Remains Major Industry Gathering
Produced by Diving Equipment and Marketing Association, DEMA Show continues serving as one of the largest trade events in the diving and action water sports industry.
Each year, the convention features more than 500 exhibitors and over 7,000 industry professionals representing dive equipment manufacturers, travel companies, training organizations, tourism operators, and retailers.
Because the event combines business networking, education, product launches, and travel partnerships, it remains one of the industry’s most important annual gatherings.
Officials said this year’s 50th anniversary celebration will include expanded networking opportunities and special events tied to the milestone anniversary.
New Orleans Selected as Host City
The 2026 convention will return to New Orleans, a city known for tourism, entertainment, culture, and convention business.
Industry leaders expect the event to generate increased tourism activity throughout the downtown convention district during the four-day gathering.
Attendees staying inside the official DEMA Show hotel block will receive discounted rates negotiated specifically for convention guests.
Organizers said hotel rooms are expected to sell quickly due to strong interest surrounding the anniversary event.
Marriott Named Official Host Hotel
New Orleans Marriott will serve as the official host hotel for DEMA Show 2026.
The property is offering a discounted convention rate of $274 per night before taxes and fees.
Shuttle transportation to and from the convention center will operate exclusively from the host hotel.
Additional hotels included in the official room block include New Orleans Downtown Marriott at the Convention Center, Courtyard New Orleans Downtown Convention Center, SpringHill Suites New Orleans Downtown, and Renaissance New Orleans Arts Hotel.
Industry Focus Includes Equipment, Travel, and Retail
DEMA Show continues attracting businesses connected to scuba diving, snorkeling, dive tourism, marine conservation, underwater photography, and action water sports.
The event also provides retailers and travel operators with opportunities to form new partnerships ahead of future tourism seasons.
Because dive travel remains a major part of the global tourism market, industry conventions like DEMA Show play an important role in connecting operators, manufacturers, and travel professionals.
Media attendees will also gain access to product showcases, educational sessions, interviews, and hands-on demonstrations throughout the convention floor.
Trade Shows Continue Driving Tourism Business
Large industry trade shows remain a major economic driver for convention cities nationwide.
Hotels, restaurants, transportation providers, and tourism businesses throughout New Orleans are expected to benefit from the increased visitor traffic during the event week.
Industry analysts say anniversary conventions often attract higher attendance levels due to expanded programming and special celebrations.
As a result, organizers encourage attendees to register early and secure hotel reservations as soon as possible.
Registration Now Available Online
Officials confirmed registration for media professionals and industry attendees is currently available online through the official DEMA Show website.
The event runs Tuesday, Nov. 3 through Friday, Nov. 6, 2026.
Event Information
DEMA Show 2026
📍 Ernest N. Morial Convention Center, New Orleans, LA
🌐 https://www.demashow.com
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