Cherry Rewards Local: Exclusive Savings for Nevada Residents

Virgin Hotels Las Vegas launched Cherry Rewards Local on May 19, targeting Nevada residents with exclusive savings on rooms, dining, gaming, spa services, and pool access. Members can save up to 35% on rates and enjoy no resort fees. The program includes a Local Rewards Card and various dining deals to encourage regular visits.

Newsdesk R. Michael May 19, 2026 2 min read

Virgin Hotels Las Vegas has launched Cherry Rewards Local for Nevada residents. The new program started May 19 and gives locals more ways to save across the off-Strip resort.

The program adds local-only perks for rooms, dining, gaming, spa visits, and pool days. It also gives Nevada residents a new Local Rewards Card for easier access to benefits.

Exterior view of Virgin Hotels at dusk, showcasing palm trees and a modern entrance design.

New Program Gives Locals More Value

Cherry Rewards Local builds on the resort’s existing rewards program. However, this version focuses only on Nevada residents.

Members can save up to 35% on room rates. They also pay no resort fees when using the local offer. In addition, locals can get discounts on spa services and weekday pool cabanas.

Gaming guests also receive tier-based point multipliers. These rewards increase based on membership level.

The resort is also offering a bonus sign-up promotion. Members who sign up or pick up their card by July 19 can receive a scratch-off card worth up to $1,000.

Exterior view of Virgin Hotels featuring modern architecture, palm trees, and a clear blue sky.

Dining Deals Add Everyday Appeal

The new local program also includes dining and drink offers across the property.

Guests can access weekday breakfast deals, pizza specials, restaurant discounts, prix fixe dining, and casino bar offers. As a result, locals can use the program for quick meals, date nights, pool days, and casino visits.

Virgin Hotels Las Vegas said the goal is simple. The resort wants residents to enjoy the property more often without waiting for a special occasion.

Interior view of a stylish bar at Virgin Hotels Las Vegas, featuring a sleek design with high stools and a bar counter displaying various alcoholic beverages. Illuminated signs read 'HEAT' amidst a backdrop of golden accents and modern decor.

Interior view of a casino featuring slot machines, gaming tables, and modern lighting. The decor includes plush seating and a stylish carpet design.

Interior of a modern casino featuring brightly lit slot machines, gaming chairs, and vibrant carpet designs.

Resort Leaders Welcome Local Guests

“We’re incredibly excited to introduce the new Cherry Rewards Local to our Las Vegas community,” said Jim Simms, Vice President of Casino at Virgin Hotels Las Vegas.

Simms said the program gives residents stronger savings on resort amenities, dining, and gaming rewards.

Meanwhile, current Cherry Rewards members can pick up the new local card at the casino cage. All members must show a Nevada driver’s license as proof of residence.

Promotional image for Virgin Hotels Las Vegas Cherry Rewards Local program, highlighting benefits for Nevada residents, such as savings on room rates, no resort fees, discounts on spa services, and gaming rewards. Features visuals of hotel amenities and a cherry-themed rewards card.

Virgin Hotels Las Vegas Builds Local Following

Virgin Hotels Las Vegas continues to grow its local audience with new offers and events.

The resort features hotel rooms, a casino, restaurants, live entertainment venues, lounges, and a large pool area. In addition, the property offers free self-parking and valet service for all visitors.

Many Las Vegas residents look for off-Strip value, local rewards programs remain important. They also help resorts bring guests back during the week.

Las Vegas Resorts Compete for Locals

Casino loyalty programs remain a major part of the Las Vegas market. Still, local-focused offers have become even more important in recent years.

Residents often look for dining deals, gaming rewards, free parking, and affordable staycation options. Therefore, resorts continue creating programs aimed at everyday local visits.

Cherry Rewards Local gives Virgin Hotels Las Vegas another way to compete for that audience. It also gives Nevada residents more reasons to visit the resort throughout the year.