Perfumania Opens New Location at Miracle Mile Shops

Perfumania has opened a new store at Miracle Mile Shops on the Las Vegas Strip, offering a wide range of designer fragrances and skincare products. This addition enhances the shopping and dining experience in the area, which has seen recent growth with various new retailers and restaurants, making it a major destination for visitors.

Newsdesk R. Michael July 31, 2026 2 min read

LAS VEGAS — Visitors to the Las Vegas Strip have another shopping destination to explore as Perfumania officially opens its newest location inside Miracle Mile Shops. The national fragrance retailer brings hundreds of designer perfumes, colognes and skincare products to one of the city’s busiest retail centers.

The new store adds another well-known name to Miracle Mile Shops, which continues expanding its mix of retail, dining and entertainment options. As a result, shoppers now have even more choices while visiting the popular destination next to Planet Hollywood Resort & Casino.

Fragrance lovers have a new destination

Perfumania has built a reputation as one of the nation’s largest specialty fragrance retailers. The company offers authentic designer fragrances, niche collections, skincare products and gift sets for men and women.

Customers can browse classic favorites as well as newer releases from many of the world’s leading fragrance brands. In addition, shoppers can find gift options for birthdays, anniversaries and special occasions.

For Las Vegas visitors, the new store also provides an opportunity to purchase a memorable souvenir before heading home.

Miracle Mile Shops continues to grow

The arrival of Perfumania reflects the continued growth taking place throughout Miracle Mile Shops.

Over the past year, the shopping destination has welcomed several new retailers and restaurants. Recent additions include Briggs & Riley, Oculus Sunglass Boutique, Rocket Fizz Soda & Candy Shop, Drybar, Pop Mart, Lovisa, Tillys and Ron Jon Surf Shop.

New dining concepts continue to join the property. Guests can already enjoy a wide variety of restaurants throughout the center, while GiroGrano Pizza Rodizio and Sourdough & Co. are expected to open in the near future.

Those additions strengthen Miracle Mile Shops as one of the Strip’s most diverse shopping and dining destinations.

More than shopping

Miracle Mile Shops offers much more than retail stores.

Visitors can also enjoy restaurants, dessert shops and family-friendly attractions throughout the mile-long indoor complex. Popular experiences include the free indoor Rain Show and the Lost City Show, both of which attract guests throughout the day.

The center provides direct access to Planet Hollywood Resort & Casino, making it a convenient stop for both tourists and local residents.

A busy destination on the Strip

More than 170 stores, restaurants and entertainment venues, Miracle Mile Shops continues evolving to meet changing visitor interests.

The addition of Perfumania gives shoppers another nationally recognized brand while supporting the property’s ongoing expansion strategy. Whether customers are searching for a new signature fragrance or a thoughtful gift, the new store offers another reason to visit the Las Vegas retail destination.

As additional businesses prepare to open in the coming months, Miracle Mile Shops continues building on its reputation as one of the Strip’s premier shopping experiences.